FEBRUARY 2020 BCBUSINESS 71 BCBUSINESS.CA
■ GOOD STUFF
Call it sustainable consump-
tion, responsible consumption or
responsible retail, but shoppers are
becoming more concerned about
the environmental and social impact
of their purchases, according to
consulting firm Accenture Canada.
In September and October, U.K.-
based Coleman Parkes Research
conducted an online survey of 1,500
Canadians that found consumers are
not only becoming more environ-
mentally and socially conscious but
will increasingly turn to brands that
demonstrate responsibility through
their business practices.
■ TRUE BLUE
In November, half a dozen eco-minded
Victoria businesses pledged to tackle
Black Friday excess by donating that
day's sales profits to the Vancouver
Island chapter of the Surfrider
Foundation, a global environmental
non-profit dedicated to the protection
and enjoyment of oceans, waves
and beaches. The six outfits behind
Blue Friday–Goldilocks Wraps,
L/L Supply, Salt Shop, Surf Soak,
West Coast Refill and Zero Waste
Emporium–stand for something
more than profit, explains L/L Supply
owner Jeff Duke. "None of us wanted
to participate in Black Friday, but we
thought we could shift the focus and
make an incredible impact."
■ PASS IT ON
B.C. residents are reducing consump-
tion by exchanging previously owned
goods. Kijiji's 2019 Second-Hand
Economy Index shows that the
province had a participation rate of 86
percent, the highest in Canada.
•
ON T R E N D
LESS IS
MORE
Consumers and businesses
are looking for values
by Felicity Stone
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