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For more than 25 years, Dr. Neil Pollock and the team at Pollock Clinics have been assisting men of all ages improve their sexual wellness. But Pollock hasn't just worked in this industry—he has changed it fundamentally with a number of proprietary treat- ments and techniques that continue to help men achieve their sexual wellness goals. Destigmatizing a common condition When it comes to male bonding, guys might go mountain biking, to a sports game, or out for beer—anything but sit down and talk about intimate subjects like how their erections just aren't what they used to be. In fact, nearly 50 per cent of men over 40 have some form of erectile dysfunction (ED), while some younger men—those in their 30s and 40s—often experience sub-par erections that compromise their sexual enjoyment. It's all a natural part of aging, but sexual wellness is also an integral part of lifelong health and well-being. And many men don't realize that unsatisfactory erections are treatable. "We can help men at any age," says Pol- lock. "Some men come to us to enhance their sexual experience, satisfaction, and performance, while others want to address more advanced ED symptoms. "We help men obtain better, harder, stronger, longer-lasting erections," he says. "Besides greater sexual satisfaction, this leads to enhanced confi- dence and intimacy." A clinical instructor in UBC's faculty of medicine and a leading provider of ED treatments, Pollock has seen the very real effects of what's known as pornography-induced ED, particularly in younger men. "Viewing pornography raises the threshold for stimulation and for the brain to send chemical messaging that will produce an erection," he says, adding that Pollock Clinics has a full sexual health program to help men with this. Pollock Clinics offers three forms of rapid- access treatments that help rejuvenate the penis. These treatments include ED shock wave therapy, a non-invasive treatment that uses low-intensity acoustic sound waves to achieve long-term bene- fits. A non-drug approach, the technology treats the underlying vascular cause of erectile dysfunction by improving the quantity and quality of blood vessels and blood flow to the penis. "This addresses the actual cause of erectile dysfunction and not just the symptoms," Pollock says. Platelet-rich plasma (PRP) therapy is another technique the clinic has expertise in. The treatment uses growth factors from a patient's own blood, applied via virtually painless micro injections into the penis. PRP shots may enhance blood vessel and nerve regeneration, increasing the amount of blood flow to the penis and enhancing sensitivity. The team at Pollock Clinics knows that sexual issues are complex, multidimensional and unique to individuals. Contributing factors can be physi- cal, psychological, behavioural and social. Sex therapy with the centre's certified sex therapist can aid in effectively addressing erectile dysfunction, ultimately restoring intimacy and self-confidence and strengthening relationships. Today, the clinic is one of BC's largest provid- ers of circumcision, vasectomy, frenulectomy and erectile dysfunction treatments, and completes over 5,000 surgeries each year. Hard work pays off Dr. Neil Pollock founded Pollock Clinics in 1995 and has never looked back. His successful busi- ness philosophy dictated a strict focus on a very limited of number of niche procedures, on which he spent countless hours researching and refining his techniques. His intensity and discipline led to the development of a reputation, a brand, and a busi- ness that soon attained brand equity throughout BC among both physicians and patients. It all started when Dr. Pollock developed his own unique technique for circumcision in newborns, Men of all ages should seek help when their erections are just notwhat they used to be IMPROVING SEXUAL PERFORMANCE AND SATISFACTION PHOTOGRAPHY BY ADAM BLASBERG C R E AT E D BY BCBusiness I N PA RT N E RS H I P W IT H POLLOCK CLINICS