B.C. tech firm Finger
Food is hiring. The
VR/AR player reveals
how it attracts, and
keeps, top talent
COURTESY OF FINGER FOOD ADVANCED TECHNOLOGY GROUP 50 BCBUSINESS FEBRUARY 2020
"Where the hell will you ski or ride this
season??" read an October Facebook post
by Port Coquitlam–based Finger Food
Advanced Technology Group. "We have
75 open roles, but when there's 35cm of
powder, we ain't working. Geddit?? Ski
resorts all around us."
Launched in 2009, Finger Food is
expanding into Calgary and Denver, as
well as locally. "Each site has a unique
lifestyle that people can pick from," says
co-founder and
CEO Ryan Peterson. The
company, with 215 staff as of late Novem-
ber, interviews candidates at its B.C.,
Alberta and Colorado locations, but hires
or those with offers get to tour all three
offices and choose where to live.
Finger Food, which creates applications
for virtual, augmented and mixed reality,
looks for people who are passionate about
what they do, want to expand their career
and want interesting, challenging proj-
ects. "So our advertising campaign is not
just about posting jobs," Peterson notes.
"We're showcasing the work we're doing,
and those are the opportunities the best
and brightest are looking for."
Last year, according to commercial real
Reach for
the Stars
2020
HR
REPORT
HI, ROBOT
Showcasing its work
with new technologies
is just one part of Finger
Food's recruiting strategy
