February 2020 – First Mover

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

Issue link: http://digital.canadawide.com/i/1199442

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FEBRUARY 2020 BCBUSINESS 71 BCBUSINESS.CA ■ GOOD STUFF Call it sustainable consump- tion, responsible consumption or responsible retail, but shoppers are becoming more concerned about the environmental and social impact of their purchases, according to consulting firm Accenture Canada. In September and October, U.K.- based Coleman Parkes Research conducted an online survey of 1,500 Canadians that found consumers are not only becoming more environ- mentally and socially conscious but will increasingly turn to brands that demonstrate responsibility through their business practices. ■ TRUE BLUE In November, half a dozen eco-minded Victoria businesses pledged to tackle Black Friday excess by donating that day's sales profits to the Vancouver Island chapter of the Surfrider Foundation, a global environmental non-profit dedicated to the protection and enjoyment of oceans, waves and beaches. The six outfits behind Blue Friday–Goldilocks Wraps, L/L Supply, Salt Shop, Surf Soak, West Coast Refill and Zero Waste Emporium–stand for something more than profit, explains L/L Supply owner Jeff Duke. "None of us wanted to participate in Black Friday, but we thought we could shift the focus and make an incredible impact." ■ PASS IT ON B.C. residents are reducing consump- tion by exchanging previously owned goods. Kijiji's 2019 Second-Hand Economy Index shows that the province had a participation rate of 86 percent, the highest in Canada. • ON T R E N D LESS IS MORE Consumers and businesses are looking for values by Felicity Stone Give the gift that keeps on giving SimplyBeautifulBox.com Subscribe to the Simply Beautiful Box and she'll receive $150+ worth of curated beauty and decor products delivered to her door each season BCB-1/3sq-AD_BCL Editor'sBox.indd 1 3/4/19 10:41 AM DavidCiralsky.com (604) 873 - 8004 design by Walt Adler the jeweler who knows no limits DAVID CIRALSKY CondesaJewelry-1/3sq.indd 1 12/18/19 3:11 PM

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