February 2020 – First Mover

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

Issue link: http://digital.canadawide.com/i/1199442

Contents of this Issue


Page 47 of 79

RACHEL NIXON "T alent is the biggest driver of success, and a recruiter's job is to get the talent," writes Caroline Stokes in her new book, Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Com- pany. The self-described human capital entrepreneur did marketing and PR for firms like Sony Computer Entertainment Europe and Nokia Corp. before mov- ing from the U.K. to Vancouver in 2006. Seven years later, after a stint as a B.C.- based executive search partner and coach for the London office of Australia- headquartered Natural Selection Group, Stokes launched Forward, a head- hunting and coaching firm with clients that include Electronic Arts Canada and Microsoft Canada. How do you find the right people for an organization? Start by figuring out where the organiza- tion is going, what problems it needs to solve and what sort of people it needs to solve them. That requires lots of conver- sations beyond the usual, Let's put an advert up and then interview a whole bunch of candidates. People get very frus- trated when that typical process happens because you're getting 100 applicants that aren't applicable. Does the job description really resonate with where the company is going and what the opportunity is? 48 BCBUSINESS FEBRUARY 2020 Veteran Vancouver headhunter Caroline Stokes shares her experience on what it takes to draw the best candidates to your team Hire Power 2020 HR REPORT TALENT SCOUT Stokes, shown with her recent book, knows what to look for in a new recruit

Articles in this issue

Archives of this issue

view archives of BCBusiness - February 2020 – First Mover