BCBusiness

March/April 2023 – The Unsung Heroes

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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THE BAGS Monos debuts roomy new nylon weekender bags for spring, and with a tough alu- minum frame inside its stylish polycarbonate case, the Hybrid Trunk is worthy of a European tour. Street-savvy brand Taikan's cool crossbody Shoki bags are unisex and body-hug- ging, with security features like military-grade nylon strap web- bing. For everything else from fanny packs to diaper bags to vanity kits, there's Herschel. THE CLOTHES Lululemon Lab turns out seasonal pieces in technical fabrics and neutral colours that can form a capsule travel wardrobe. Kit + Ace does it even better, in luxe, wash- able textiles like merino wool and cashmere. For women's bleisure-trip pieces like skorts, cargo pants and tailored jog- gers, Alder Apparel comes in inclusive sizes (from XS to 6X) and trending colours. THE OUTERWARE An Arc'teryx technical fleece Covert hoodie for layering is Spring Breaking in Style Forget breaking bad: this kit of B.C.-founded brands ensures you'll travel in style and comfort by Charlene Rooke C A R R Y ON JET SETTER As a footnote to ALEXA SUTER's 2020 30 Under 30 profile for founding Studio Media, we mentioned a little women's underwear brand she had just launched. With perfect timing, "undercare" brand Huha has crested the craze for comfortable apparel. Breathable fabric and a liner enhanced with zinc oxide means the so-called "mineral undies" reduce bacteria, odour and moisture. "The design and materials used in underwear are so commonplace and run-of-the-mill, it's almost as though a lack of creativity has been put into making this everyday garment better," says Suter. Customers shop for Huha discreetly online, and "once our customer finds us... they are highly likely to become a customer for life." With new items like a long, stretchy short, the brand is not quite unisex but "better for any 'sensitive region'... whether that's men, women, trans- men, trans-women, non-binary," says Suter. In her own travels, Suter favours carry-on luggage to save airport wait- ing time ("Mine is on the larger side, I'll admit!" she says), space-saving vacuum-seal bags plus a travel-size bottle of Huha's Undie Wash to reduce packing. Train is her preferred travel mode: "You leave from the centre of a city, arrive to another centre of a city and usually have some beautiful views along the way." £ @MARIAHMILLIEPHOTOGRAPHY ( quality time ) MARCH/APRIL 2023 BCBUSINESS.CA 61 B.C.'s answer to Silicon Valley's Patagonia vest. Trendsetters need the chic, unisex waterproof blazer from Adhere to Studios, which de- signs low-impact apparel (in this case, featuring recycled zippers and polyester fabric). THE FOOTWEAR Vessi isn't just for wet B.C. days: its travel-smart fabric sneakers and boots are water- proof yet light, breathable and comfy. They offer a dry-sock guarantee—and the essential sock to test that with is Dr. Segal's. Created more than 25 years ago by a B.C. surgeon, they replace ugly medical compression socks with cotton blend fabric, cushioning and colourful designs. Alexa Suter

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