PRODUCT KNOWLEDGE
Klue VP of product Tamara Schebel keeps
building startups within bigger organizations
MARCH/APRIL 2023 BCBUSINESS.CA 29
T
amara Schebel has been
in Vancouver for some 25
years, but her mother still
gets upset when she refers
to it as "home." Unfortu-
nately for her mom, how-
ever, there wasn't much of a chance that
Schebel was sticking around her hometown
of Calgary. "I was a vegetarian for most of
my life growing up, and I didn't like country
music," she says over a Zoom screen with
a quick burst of words that land like the
delivery of a seasoned comedian. "Calgary
wasn't keeping me."
In a surprise twist, she finished high
school and landed in Winnipeg, because
she wanted to attend one of the country's
top architecture schools at the University
of Manitoba. Schebel actually enjoyed her
time in another Prairie province, but was
unsure what to do after. "Half the people
I graduated with ended up volunteering at
architecture firms, and the rest went over-
seas to Southeast Asia, where there were
actually jobs," she says.
Schebel followed the latter group and
worked abroad in Malaysia at an architec-
ture firm, where it became apparent that
KLUED IN
Tamara Schebel
took a leap of faith in
joining tech startup
Klue in 2018 after
almost 18 years with
Vision Critical
