BCBusiness

January/February 2023 - The Most Resilient Cities

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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I magine winning a Limited Entry Hunting draw that allows you to go shoot a caribou in B.C.'s Itcha moun- tain range. That would mean driving 10 hours from Vancou- ver, jumping on a Beaver float plane and getting dropped off in the middle of nowhere for 10 days. "It was pretty extreme for a new hunter," says Jenny Ly, account executive at Vancouver- based software firm Function Point, of her first hunt. It was 2018, and the 25-year-old had just quit her job, ended a six- year relationship and moved out on her own for the first time. Looking for a fresh start, Ly began foraging for mushrooms. She took two exams, and learned gun safety, hunting safety, backpacking skills and backcountry survival. She also worked at a restaurant, where she met hunters of different calibres. "It all spiralled from there," she remembers. No matter how big your pas- sion is, taking on a caribou on your first hunt is no easy task. W E E K E N D WA R R IOR WARRIOR SPOTLIGHT Function Point is an agency management software company in Vancouver that helps creative companies in the marketing and PR realm with end-to-end project management. After earning an entrepreneur- ship diploma from BCIT in 2013, Ly spent some time as a business consultant before joining Function Point's 50-person staff as an account executive in 2018. "I wear many hats," she says of her work, which involves software demos, contract negotia- tion and keeping clients happy. –R.R. WILDEST DREAMS Jenny Ly's favourite kill so far was a 300-pound mountain goat, which she skinned, butchered and hiked back by herself Into the Woods Function Point's Jenny Ly is a software sales exec, hunter and conservationist all at once by Rushmila Rahman O FF T H E C LO C K ( quality time ) promotions so that she can maintain her current work-life balance, which enables her to devote just as much time as she works into volunteering as a board member of the BC Wild- life Federation (which includes 40,000 local members, most of whom are hunters). In her role, she implements DEI policies and digital strategies to help TANYA GOEHRING JANUARY/FEBRUARY 2023 BCBUSINESS.CA 55 After the experience—in which Ly heard her partner make the kill—it took several trips (and days) for the pair to skin, butch- er and hike the animal to the pick-up point. But by the time they reached the lake, the snow had them trapped for three days before a plane could get them. What Ly does is called mountain hunting: "Just imag- ine you're going on a five- to 10-day backpacking trip in the mountains," she says. She car- ries everything on her back: a light tent, sleeping bag, mini stove, freeze-dried food, water, trekking poles and boots. "The only difference from a back- packer is my rifle," she adds. As you can probably tell from the gear involved, hunting can really gut your wallet. But even after five years at Func- tion Point, Ly has declined

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