BCBUSINESS.CA SEPTEMBER/OCTOBER 2022 BCBUSINESS 53
take more photos?" asks Wong.
"We want to get to a place
where everyone feels like it's
easy enough and comfortable
enough to hire a photographer
for things like team events and
birthday parties."
Many entrepreneurs start
companies with the intention of
solving their own problems, and
while that's not Pixieset's story,
it has started to become it. With
two young daughters at home,
the duo has tried to capture as
many moments as possible.
"Before I had kids, I didn't
take many photos," admits
Jiang. "Now with my newborn,
we did maternity shoots and
whenever we go on vacation or
anything we want photos taken.
Photography is a noble profes-
sion: it helps capture your fond-
est memories and it helps small
businesses market themselves.
Some people don't consider it a
real profession sometimes, but
it's actually really needed—it
powers a lot of the economy.
Our vision is to elevate the
whole
GDP of the industry."
And just like the business,
the relationship at the heart of
it has had phases as well. "Ev-
ery year is different and we're
always levelling up how we can
work together as both profes-
sional and life partners," says
Wong. "There are definitely
challenges—your personal and
work time blends together,
unfortunately."
But the relationship can also
have its benefits. "When you're
always on the same page, you
can talk about business and
make decisions quickly," Wong
continues. "Sometimes we say
it's our secret weapon, because
we can always be so aligned in
terms of our company and the
direction of it."—N.C.
