BCBusiness

September/October 2022 - ENTREPRENEUR OF THE YEAR

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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For a brief period in December 2021, that was the advertised name of the new Centre for Innovation and Clean Energy (CICE), an arm's length not-for-profit that the provincial and federal governments have created in partnership with Shell Canada—each kicking in a handsome $35 million to spend on commercializing and scaling up new B.C.-based clean energy tech- nologies. The name, ZIP, was the dreamchild of branding consul- tants who argued that the aspirational acronym for "zero is possible" would be more memorable than the bureaucratic-sounding CICE. But before anyone could print up zippy business cards, CICE execu- tive director Dr. Ged McLean waved them off, countering that his organization doesn't need an attention-seeking Twitter handle: it exists to give out no-strings grants to companies that promise to reduce B.C.'s carbon footprint while bolstering the provincial econ- omy. Surely, McLean said, candidates for unconditional money can be relied upon to remember an uninteresting name. 36 BCBUSINESS SEPTEMBER/OCTOBER 2022 IS ZERO POSSIBLE? CANADA PROMISES NET-ZERO GREENHOUSE GAS EMISSIONS BY 2050. B.C. VOWS AN 80-PERCENT CUT. CAN IT BE DONE? AND IF SO, HOW? b y R I C H A R D L I T T L E M O R E I l l u s t r a t i o n b y B Y R O N E G G E N S C H W I L E R ZIP.

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