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Issue link: http://digital.canadawide.com/i/1181452
C R E AT E D BY BCBusiness I N PA RT N E RS H I P W IT H BC PERIO from how 3D image scanning improves surgical outcomes to whether dental implants are superior to dentures. The seemingly tireless Birdi and his colleagues also helped create the Digital Dentistry Institute, which is dedicated to training and guiding members of the dental profession in order to provide the highest possible quality of care in the field of advanced comprehensive dentistry and related fields (the institute is now a mainstay in nine countries globally). Although Birdi, now 40, doesn't often discuss it, the challenges in achieving all this were immense. "The biggest challenges were creating a culture in a practice that allows for full collaboration amongst all doctors and staff," he says. "It was also tough to break the mold of being a full service clinic while still accepting referrals for joint treatment. Plus, it has taken a lot of time and effort to build a brand name that is recognized in the community." Birdi goes on to note that "The loss of time and the subsequent earnings is something that may never be recuperated, but the journey and final result was well worth it. Another challenge that is on going is that as a specialist you are thought of as an expert in your field, and that requires being up to date on all new innovations and treatment modalities. This can be daunting at times." So how does Birdi sustain the stamina required to keep his company on the cutting edge of dental care? "Sometimes I wonder," he laughs, and then he pauses to consider the element that motivates him the most. "Maybe it's a cliché to say that it's inspiring to watch people visit us with serious dental issues and leave a short time later being able to smile, chew, and speak comfortably, but that's exactly what it does – inspires me to do more and do better. "Technology is really taking dentistry to the next level, and it's enormously fulfilling to work with colleagues who can pass along its amazing benefits to clients." As for the future of BC Perio, Birdi is already preparing to expand into other parts of Metro Vancouver. "We'll acquire more practices," he says. "These are exciting times for my colleagues and I, and we look forward to providing even more services throughout the Lower Mainland." P R O M O T E D C O N T E N T Vancouver #501 – 777 West Broadway 604-872-0222 Coquitlam #250 – 1175 Johnson Street 604-936-8244 www.bcperio.ca