BCBusiness

July 2015 Top 100 Issue

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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170 BCBusiness July 2015 "Our clients like being guided into areas where there are some really edgy and interesting things going on, things they might never otherwise see." Off the Eaten Track offers walking tours of Main Street, the downtown food-cart scene and East Village brunch joints, among other areas. Todd not only spikes her tour menus with a bit of booze (wine and beer at Vancouver Urban Winery on Dunlevy, in this case) and dessert (lemon meringue tartlets at Cadeaux Bakery), she also adds dashes of neighbourhood history and socially conscious content. Clients on the Railtown tour start with a humble grilled cheese sandwich and soup at the H.A.V.E. Cafe, a culinary training insti- tute that helps people with employment barriers—age, language, mental health or addictions—learn a marketable skill. Todd's company is one of six food- and-drink tour companies in Vancouver, and the sector is growing fast. (There are four that focus mainly on food, and two that specialize in brewery/distillery tours; see sidebar.) When Todd started it with Ragan—who came from a front-of-house restaurant background and now runs their Victoria-based trips—there were only two such companies in the city. "Food tours are on people's radar now, and food as a way to travel is way more common than it was even five years ago," says Todd. "I attribute a lot of it to the glamorization of chefs and the whole rise of foodie culture. Calling yourself a foodie didn't mean anything seven or eight years ago—and taking pic- tures of your food, that was unheard of. Now travel that focuses on food is get- ting huge." A 2013 report on American tourists by travel data firm Mandala Research noted that the percentage of U.S. "leisure travel- ers" who travel "to learn about and enjoy unique dining experiences" grew from 40 per cent to 51 per cent between 2006 and 2013. Mandala also notes that of the 170 million Americans who took at least one vacation a year, 77 per cent are culi- nary travellers of one kind or another, having sought out destination restau- rants, taken cooking classes or attended a food festival while on vacation. But foodie tours are not just for out- of-towners, and the fact that we're in Railtown is a mark not only of Todd's penchant for exploring "outside" neigh- bourhoods but of evolution within the culinary tourism sector itself. In the tour- ist season from May to October, about 80 per cent of her clientele are from other cities or countries. But from October to May, Todd's business doesn't slow down; it just "flip-flops" to 80 per cent locals and 20 per cent tourists. The Georgia Straight confirmed the hometown popularity of guided culinary trips this year by adding a Best Culinary Walking Tour Company category to its Golden Plate awards— which Todd's company won. "When we started, we didn't expect to have so many locals," says Todd over a café medici and pistachio-apricot torte at Railtown Cafe. "We truly thought we'd just have tourists. One of the rea- sons I think we get so many is because we're going to neighbourhoods that aren't quite on everybody's radar." • Off the eaten Track Five tours in Vancouver and a couple in Victoria: food on Fort Street or craft beer at Victoria's best brewpubs. offtheeatentracktours.ca Taste Vancouver A "Little Italy" tour of Commercial Drive with pizza, cannoli and sangria–or a Gastown tour featuring upscale comfort food like lobster mac and cheese. tastevancouverfoodtours.com Terminal City Tours Vancouver brewery and distillery tours. All the beer, and booze if you want it. Three breweries in three hours, with "copious" amounts of samples. terminalcitytours.com Vancouver Brewery Tours Tours to over 13 local breweries, including new- comers like the Brassneck, Steel Toad and Bomber Brewing. vancouverbrewerytours.com Vancouver Food Tours Gastown cocktails, craft beer and gas- tropub fare, even a tour of the Molson brewery. vancouverfoodtour.com Vancouver Foodie Tours Three tours including Granville Island, food trucks and one themed around "Guilty Pleasures": dim sum, meatballs, chocolate, wine, gelato and more. foodietours.ca Victoria Food Tours Two-hour tours of Victoria and its gas- tronomic hot spots. victoriafoodtours.com Travel with Taste Vancouver Island- based tours range from one or more days, tea and chocolate in Victoria to cheese and wine on salt spring. travelwithtaste.com –T.B. A Taste of B.C. Culinary Tours MEAT MAN Also in Railtown, Big Lou's Butcher Shop Richelle akimow (BiG lou'S ButcheR)

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