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April/May 2025 – B.C.'s Most Resilient Cities

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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FIGHT OR FLIGHT Victoria-based RaceRocks 3D is helping Canada's defence and aerospace industries take off 54 R a c e R o c k s 3 D B C B U S I N E S S . C A A P R I L / M AY 2 0 2 5 MÉTIS ENTREPRENEUR Anita Pawluk was always determined to balance family with her work. She started her career at Canadian Forces Base Esquimalt, working in the water mapping department. She then earned a CPA designation and moved on to head accounting at Victoria-based book and collectible marketplace Abe- Books, which was then an independent startup. There, Pawluk saw the potential of technology to streamline processes, which inspired her to start ventures of her own. In 2010, Pawluk co-founded RaceRocks 3D to improve legacy training systems for the Canadian military. "The older tech- nology didn't have a lot of room for large files, so we used innovative techniques to increase the fidelity of those models," she explains. "Trainees 10 years ago used to [go through] a very large training program offered by the Canadian Armed Forces that cost millions of dollars to build, and then they would go home, turn on their Xbox and have a more immersive experience due to the virtual world." RaceRocks aimed to bridge that gap by modernizing military training. As a leader in training and simulation technology, RaceRocks offers distributed learning to the aerospace and defence sectors. Its clients include Boeing, the Royal Canadian Navy and, most recently, Lockheed Martin. One of its products is a boat simulator that helps train Navy operators using a full-motion platform and virtual reality technology. The online system allows trainees to prac- tice under different sea conditions, times of day and locations, providing an immersive and cost-effective training experience while reducing human risk at sea. For example, with Boeing, "to ground a plane just to train on it is super expen- sive," says Pawluk. RaceRocks built a VR simulator that can be used to teach Boeing trainees the proper procedure for packing away oxygen masks on airplanes without stepping on an actual plane. The company also has specific pro- grams (such as Kishkayhta) dedicated to increasing Indigenous participation in STEAM fields. "Trainees 10 years ago used to [go through] a very large training program offered by the Canadian Armed Forces that cost millions of dollars to build, and then they would go home, turn on their Xbox and have a more immersive experience due to the virtual world."-Anita Pawluk

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