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Today, what started as a
3D-modelling business focused
on military training has evolved
into a software design pow-
erhouse. Pawluk credits the
COVID-19 pandemic for accel-
erating the need for innovative
training solutions. "It disrupted
learning," she says, "and now,
with a lot of people focusing on
the future of training, that even
gets me more excited."
In 2024, RaceRocks inked a
$1.6-million deal with Lockheed
Martin Canada to enhance mil-
itary training with simulations
and AI. Over the next three
years, the goal is to develop
smart, personalized training
tools that make learning faster
and more effective. As Pawluk
explains, this should lead to
more flexible, modular training
systems, where changes can be
made quickly—so if something
needs to be modified in a
course, instead of overhauling
the entire system, revisions will
become as simple as a swipe-in
and swap-out.
"Our big, hairy, auda-
cious goal at RaceRocks is
to create a world of limitless
learning," says Pawluk. The
pandemic, she reflects, "lev-
elled the playing field" and
helped RaceRocks double
in size—both in revenue and
employees. Today, the com-
pany is supported by a team
of more than 30 people and
generates around $5 million in
annual revenue.
Pawluk is optimistic. "We're
at the right place and we're
working with the right part-
ners. So not only are we apply-
ing the technology of today,
we're also thinking of how
we're going to apply the tech-
nology of tomorrow."—R.R.
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