44 BCBUSINESS JUNE 2019
BC Hydro saves the day like that, they
almost always get a bump in positive pub-
lic sentiment."
In another notable upset, Save-On-
Foods slips from No. 2 to No. 4.
YVR holds
steady at third, and
A&W drops one spot to
…nish …fth.
The brand with the biggest spread
between survey respondents aged 18‰34
and the 55-plus crowd is Lululemon
(No. 47). The yogawear giant's Brand Love
scores for the two groups: 140 versus 43,
which doesn't surprise Rodenburgh. "It's
a very youthful brand," he says. Trans-
Link (No. 23), Herschel Supply (No. 61) and
newcomer Saje, debuting at No. 65, also
skew heavily toward the 18-to-34 crowd,
Rodenburgh notes.
Herschel only moves up one spot, but
it …nishes second among Brand Love score
gainers. "I feel like I see more product in
stores," Rodenburgh says of the bag maker.
"They seem to be getting much better dis-
tribution, and there's a phenomenon in
marketing that brand awareness and love
for your brand very often follows improve-
ments in your distribution."
Likewise,
BCAA, which climbs
three places to No. 8, posts big
Brand Love gains. That perfor-
mance could have something to
do with its Evo car-sharing service.
"Today's more urbanized millennial
youth doesn't own cars as frequently as
the previous generation did, and so I think
launching Evo helped them resonate with
a demographic that was atypical for
BCAA
at the time and likely breathed a little bit of
life into the brand."
Although Save-On-Foods took a tum-
ble, the grocer makes the top 10 lists for
all age groups. "Save-On-Foods still has
a really, really big presence across the
province," Rodenburgh says. "A brand like
that is not going to fall hard and fast." How-
ever, the chain faces growing competition
from Amazon, which sells a vast range of
products, and its Whole Foods Market
subsidiary. "While they have done a
pretty good job at rolling out their
digitally driven home food deliv-
ery service, Amazon's a giant to
compete with."
Meanwhile, London Drugs has
the highest Brand Love score among those
55 and older. "If I were the
CEO of London
Drugs," Rodenburgh says, "I'd be looking at
that data point and going, OK, I might have
a really successful business right now, but
what does that say about my business in …ve
to 10 years, when more millennials start to
become parents?"
Among left-leaning respondents, busi-
50
100
150
LONDON
DRUGS
Y
VR
SAVE-ON-FOODS A&W WHITE
SPOT
PURDYS BCA
A
TELUS BEST
BUY
BC
FERRIES
BOSTON
PIZ
Z
A
THE
KEG
FORTISBC WORKSAFEBC PNE CHE
VRON
DOLL
AR
TREE
PHARMASAVE BC
HYDRO
(complete list on page 49
B.C.'s 20 Most Loved Brands
(–1)
(N/C)
(–2)
(–1)
(–1)
(N/C)
(+3) (+1)
(–4)
(+1)
(–3)
(+2)
(+2)
(–1)
(+6)
(–4)
(+1)
(N/A)
(+5)
(+7)
Brand Love score
(change in rank from 2018)
B.C.'s
Most Loved
Brands
❤
SUN-RYPE
