BCBUSINESS.CA JUNE 2019 BCBUSINESS 43
YOUNG
LOVE
Our annual ranking of the province's
top brands reveals a stark divide in
loyalty between millennials and older
consumers—and some dierences
along ideological lines
b y N I C K R O C K E L
B.C.'s
Most Loved
Brands
❤
Our annual ranking of the province's
If your audience
isn't getting any younger, start
looking for ways to stay alive. That's
one of the key takeaways from our sixth
annual ranking of B.C.'s favourite brands,
which includes ve new names, bringing
the total to 70. Besides creating separate
Brand Love scores for three age groups—18 34,
35 54 and 55-plus—BCBusiness research partner
Ipsos broke down the results by respondents'
political leanings: left, centre and right.
There's a new No. 1 this year: BC Hydro moves
up seven spots to unseat London Drugs, which
falls to second place. Why? Mike Rodenburgh,
executive vice-president for Western Canada
with Ipsos, has a theory. The public utility has
shed some of the controversy around the Site
C dam project, Rodenburgh says, and the sur-
vey took place just after a winter power disrup-
tion on Vancouver Island and the coast. "When
