BCBusiness

April 2018 30 Under 30

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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44 BCBusiness ApRIL 2018 k A R I n e s A m s o n Founder and CEO oPtiMal eFFiciency age: 29 lIfE SToRY: Karine Samson has big plans for Optimal Efficiency, the Vancouver-based startup she founded in 2015. The company, which makes project management software for construction, mining and energy-sector firms, aims to capture a sizeable chunk of its multibillion-dollar market. It's a bold ambition that is grounded in facts and figures, explains Samson, an engineer by trade. She earned her civil engineering de- gree from Quebec's Université Laval in 2012, and spent three years working on construction and mining sites in Northern Quebec and Alberta. Samson began Optimal Efficiency as a side project. "I saw all the inefficiencies on the job site and the miscommunication between different parties involved in construction projects," she says. When she spoke with others in her field, they told her she could radically streamline her outdated industry by delivering superior software and processes. Born in the small town of Beaumont, Quebec, Samson quit her Calgary-based job to launch her business in software talent–rich Vancouver. THE boTToM lINE: Optimal Efficiency has received funding from private equity investors and from government sources such as the National Research Council's Industrial Research Assistance program (IRAp). The company employs 16 people and launched its first product iteration at the beginning of this year. –D.H. C o n n o R m e A k I n Founder and CEO bluebirD ProVisions inc. age: 29 lIfE SToRY: For someone so young, Connor meakin has led a few different lives. The Vancouver native played 45 games for Canada's national field hockey team while completing a psychology degree at both UVic and UBC in 2012. When meakin hung up his cleats, he took an internship at a small startup called hootsuite, becoming one of the social media management firm's early full-time employees. After a couple of years learning under Ryan holmes and company, he knew he wanted to run his own business; he just wasn't sure what it would be. Then in 2014 came a blessing in disguise: a foot injury while he trained to run ultra-marathons competitively. "I was kind of frustrated with Western medicine not having a solution to fix my foot, and I looked into the more natural ways of eating and healing the body, and bone broth was one of the things I found," says meakin, who launched Bluebird provisions and its first product, pure Bone Broth, in 2016, using his own savings. Bone broth is made by simmering bones in water to create a soup-like mixture that can be sipped, but meakin's product only uses bones that are on their way to the landfill. It's the first and only organic bone broth to be sold in grocery stores nationwide. THE boTToM lINE: Bluebird's bone broth now sells in 140 stores across Canada, including grocers like Choices markets, Urban Fare and Whole Foods market Inc., and it's aiming to move into the U.S. by 2019. The company's annual revenue is well into six figures. –N.C. B R I A n n A B L A n e Y Founder and managing partner enVol strategies age: 29 lIfE SToRY: Brianna Blaney's business acumen is evident from her first venture: a community newspaper she started with one of her five siblings and a couple of her cousins when she was 11 years old. The crew wrote the papers and forced them on their North Vancouver neighbours by dropping them off in mailboxes. That effort was impres- sive, and so was the foresight to get out of the print trade. Instead, after graduat- ing from UBC with a BComm in 2012, Blaney got into the recruitment business with Vancouver-based TpD Resources Ltd. and saw an opening in the market she knew she could fill. "Recruiters are highly incentiv- ized to make placements just to make commission; it's not focused on actually doing the right thing," she says. "We help businesses tell their stories." her business, Envol Strategies, prides itself on helping smaller companies establish themselves as brands and desirable places to work, for lower fees than the big recruiters. THE boTToM lINE: Vancouver- based Envol, which has satellite offices in Toronto and Calgary to complement its gastown hQ, earned almost $500,000 in revenue in 2017, its first year of business. Now employing five full-time staff, the company has joined the Entrepreneurship@ubc incubator to build artificial intelligence–powered human resources technology. –N.C.

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