BCBusiness

June 2016 The Commuting Issue

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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B E S T W I N E R I E S A s B.C. is becoming widely known for its world-class vineyards, increasingly savvy consumers are demanding more out of the typical winery experience. For three of the province's top wineries, this demand has been easily met. Poplar Grove, a family-run winery nestled on the world-renowned Naramata Bench, has seen a gradual shift in consumer habits over the years. The winery, which enjoys long, hot summers as well as the aerating e•ect of the nearby lake, is open year-round for tours and will soon introduce a weekly, one-on-one tasting experience for visitors that includes a sit- down food and wine pairing component. "Where we see a lot of focus in the wine industry is on winery experiences," says Poplar Grove's general manager Jacquie Carlson. "As consumers become increasingly interested in wines, they want to do more than just the tastings. They want to stay for lunch, get to know the winemaker and the vineyard and really develop an understanding of the process." Guest experience also takes centre stage at Black Hills Estate Winery, located north of Osoyoos, which enjoys some of the hottest, driest weather in the country. The winery has taken the tasting experience to From exclusive tastings to a VIP members program, three B.C. wineries are o•ering their guests world-class experiences that are as memorable as the wine they produce Best in Glass IS NOW AVAILABLE BLANC DE NOIRS 2015 WWW.POPLARGROVE.CA/JOINCLUB AN OPEN INVITATION Visitors and locals alike are flocking to Langley's Chaberton Estate Winery

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