bcbusiness.ca december 2015 BCBusiness 39
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Save-on-Foods
Telus
Purdy's
BCAA
Best Buy
ICBC
London Drugs
MEC
Translink
Electronic Arts
Vancity
BC Hydro
YVR
White Spot
Lululemon
Chevron
SunRype
Fortis
BCLC
Most
Loved
Brands
Index
Score
Canucks
% Who Desire to Work for Employer
0 3 6 9 12 15
every february, BCBusiness partners with ipsos to survey british columbians on the most loved brands in b.c. "love"
measures things like how much you trust a brand, how innovative you find it and whether you think it's a brand that's
making a positive contribution to b.c. for our workplace survey, we offered up a list of this year's most loved brands and
asked: Which of the following companies would you most like to work for? as you can see from the graph below, the
most loved brands (save-on-foods, london drugs) aren't necessarily the ones you most want to work for.
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Love the Brand, Not the Workplace
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