bcbusiness.ca 66 BCBusiness april 2014
I
t may appear that Rattan Bagga has more jobs than
one person could handle, but he's been training for this
since he was 16. He says his father impressed upon
him the importance of working every role in the family
businesses: Jiva Organics, where he is general manager;
New World Natural Foods, where he is
CEO; and Everland
Natural Foods, where he is VP of sales. Under Bagga's
leadership, sales at Jiva Organics have grown from $3.7
million in 2009 to $9.3 million in 2013. At New World Natural
Foods, Bagga recognized the craze for gluten-free diets
and launched Bliss Balls, an organic, vegan, gluten-
free chocolate snack that quickly became a household
favourite.
Bagga is also an advocate for youth in his community.
He founded the young entrepreneurs program for
The Indus Entrepreneurs Vancouver, which mentors
high-school students on the path to becoming entrepre-
neurs. He also contributes to the B.C. Children's
Hospital Foundation. —K.H.
Rattan Bagga
CEO, New World Natural Foods Inc.
Age: 29
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