Award

December 2013

Issue link: http://digital.canadawide.com/i/218643

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Floored By Design The newest trends, textures and patterns in carpet by Laurie Jones n the world of manufacturing, the classic I phrase "imitation is the highest form of flattery" often translates to the catalyst for new innovations, particularly for the carpet industry. Joe Pimental, product manager, carpet and cushion for Shnier, says the latest trend with carpets is focused on the visual aspects. "Less and less solid colour carpet is being requested by customers. Instead, they are looking for carpet with a visual that mimics granite. This is called a barber pole or berber fleck construction. By twisting two yarns together, each of a different colour, a barber pole look can be achieved, giving the finished carpet a heathered appearance." Another new trend in carpet is the introduction of a softer feeling product in both polyester and nylon. "With the advancement in fibre manufacturing technology, mills today can make carpet feel as soft as your bath mat," says Pimental. "This new carpet fibre is the perfect solution for homeowners wanting the silky soft feel without sacrificing performance."  In commercial carpet, Pimental says the growth continues to be in carpet tile. "Traditionally carpet tile has only been available in the standard square size. Carpet tile manufacturers have seen the increase in popularity of the different size ceramic/porcelain tiles, so they created products that mimic the ceramic versions. These include large rectangular or narrow planks, or even octagonal shapes." New designs from Shaw Contract Group take inspiration from architecturally-constructed forms, employing origami techniques, angles, facets, interlocking segments and pleated dimension. Beyond the Fold is one such line. The 24-ounce folded tile, the 24-ounce folded edge tile, the 22-ounce expand tile and the 22-ounce colour plank tile each bring a unique style to the forefront of carpet selections. Available in eight to 29 colour choices (depending on which tile you choose), this product has something for every taste. "As an evolution of our On the Edge collection, Beyond the Fold allows you to define an edge while carrying colour and pattern throughout the space," says Reesie Duncan, creative director for Shaw Contract Group. A second product, launched in 2013 from the Shaw Contract Group, was the 18- by 36-inch Collide collection. Inspired by colliding patterns, splits and fractures in nature, it yields a visual collection of pattern and colour. "Again, we find ourselves looking to nature and how it can impact design," says Duncan. "The products in this collection feature varying degrees of movement as well as cool and warm elements that work beautifully together or independently." From classic to modern design, Kraus Flooring offers quality broadloom with innovation and care for commercial interiors. Kraus has increased its product offering with revitalized styles and colour lines manufactured from today's strongest contract fibres. "Our Colorado Classic and Colorado Masters selections were introduced in July 2013 and we have had great feedback already on both products," says Sheila Berg, head of corporate marketing. "This is representative of our promise to manufacture our carpet to the highest standards." The Colorado line features a textured cut/loop pattern, 100 per cent BCF (bulk continuous filament) Perpetua contract and guaranteed stain resistance. "Liquid spills bead up so you can remove them easily. Svelte by Beaulieu Canada. 42/    december 2013 p42-45Carpet.indd 42 Carpet 13-11-15 3:44 PM

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