BCBusiness

July/August 2025 – The Top 100

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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58 B C B U S I N E S S . C A J U LY/A U G U S T 2 0 2 5 So, she enrolled her two young daughters in classes at Tsawwassen Martial Arts. "I wanted my little women to have a sense of confidence and strength and be able to defend themselves," she says, adding that she too wanted those self-defence skills. "When they started, I decided I would start too," she says. "Instantly, I was absolutely in love with the class." Freeborn has regularly attended her combination kickboxing-Krav Maga classes twice a week ever since (apart from a brief break in December after aggravating a back injury). For her, martial arts have been both the reprieve and the challenge she didn't know she needed. "I realized that the time I would carve out for myself to train became absolutely pivotal in letting my burnt-out, fried-out business brain rest," she says. "And I realized that's how I relax." With previous hobbies like dirt biking and competitive Ashley Freeborn co founded sizeinclusive, comfy romper fashion brand Smash + Tess with her mom in 2016. After the introduction of hundreds of new styles, fabrics and accessories over the years, Freeborn says the business has reached a good place. She is less concerned about scaling the company (which already sells in retailers across Canada) and is more focused on sustainability and just enjoying the fruits of her labour. Much like with her martial arts classes, Freeborn views Smash + Tess as a community. "Yes, we make clothes, but it's so much more than that," she says. "We uplift each other. We push each other. We support each other. It's women who really have each other's backs. It's a positive space, it's inclusive, it's welcoming—it's all those things." WARRIOR SPOTLIGHT P o o y a N a b e i

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