BCBusiness

July/August 2025 – The Top 100

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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57 B C B U S I N E S S . C A J U LY/A U G U S T 2 0 2 5 P o o y a N a b e i QUALITY TIME Ashley Freeborn didn't like going to karate as a kid. The Smash + Tess CEO and co-founder grew up going to the dojo with her father, a black belt in Goju Ryu karate, at least once a week for several years. "My memories of karate were not the best," she says. "It was really hard... It was really gruelling. It was long." But while she was living in California for seven years (she moved back to B.C. last summer), Freeborn's father kept talking to her about learning Krav Maga with his new sensei and it got her thinking. "When we moved home, back to Tsawwassen where I grew up, I figured, you know what? We should give martial arts a try," she recalls. ABOVE THE BELT In nearly 10 years of running fashion brand Smash + Tess, CEO and co-founder Ashley Freeborn hasn't had much of a vacation. But martial arts classes have helped her kick back By Sandrine Jacquot W E E K E N D W A R R I O R

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