45
B C B U S I N E S S . C A
J U N E
2 0 24 M all o r y L u n d g r e n ; J a n i n e C u r r y
strongly disagree
disagree
agree
strongly agree
about the same
a little bit different
extremely different
Dress for Success
In my industry, the way
a person dresses impacts
their success at work.
Strongly
disagree
10%
Agree
45%
Disagree
22%
Strongly
agree
22%
About
the
same
20%
Extremely
different
40%
A little bit
different
40%
Off the Clock
How different do your
"workday" outfits look from
your "weekend" outfits?
Yes
27%
No
73%
Denim Dilemma
In your industry, is it
generally acceptable to wear
jeans to a job interview?
How neckties can help you
network, according to a luxury
menswear president
"I've always enjoyed wearing high-quality
ties that also get people's attention and start
conversations. For years I would buy pleated
and patchwork ties. My wife thought I was
crazy spending so much for ties, but I loved
that they were so intricate."
—Manuel Bernaschek, Stefano Ricci
How COVID changed the game,
according to a personal stylist
"A lot of people are going for clothes
that provide comfort and are functional.
This change was triggered by the
COVID-19 pandemic when a lot of
people had to work from home.
Designers are noticing
the need for more
functional and practical
yet stylish pieces."
— Lerit Nifesi,
image consultant
Polish for all, according
to a content creator
"Many cis men, including myself, are starting
to have their nails done and painted. It comes
from a shift in unisex style and gender fluidity.
It's a positive trend that I am constantly
complimented on by all people."
— Todd Mitchell, Sooo Good
Making an
impressive first
impression,
according to a public
relations firm VP
"My personal style is a mix
between corporate girlie and
school pickup mom. I love
incorporating bright colours
so people can find me in a
busy room! I wore a light
pink power suit to a media
training breakfast—so many
people remembered me by
it and pointed it out in their
follow-up messages."
— Ada Slivinski,
Talk Shop Media
ACCORDING
TO LINKEDIN
