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B C B U S I N E S S . C A
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Capsule Wardrobes
Instead of keeping up to date with new product launches and
impulsively hitting that "add to cart" button, consumers are
focusing on a less-is-more ethos, Watkins says. "Not 'less is
more' in terms of style—big prints and wild outfits are still
in—but in terms of buying less," she explains. "We're really
paring down instead of overconsuming."
Buying What Everyone Else Has
Neutrals and Texture
Watkins says that the "boho chic" look
is making a comeback (think flowy sil-
houettes, suede boots and crocheted
materials), and neutral colours remain
a go-to. It's another testament to shop-
pers thinking about the longevity of
their clothing—well-made, comfort-
able items that pair well with the rest
of your closet are more versatile than
ultra-bright colours or groovy patterns.
Neon and Tie-Dye
Big Bags
Functionality wins again: those
hilarious, teeny-weeny bags ("that
you can't even fit a phone in," Wat-
kins points out) are on the decline,
while large statement bags are
growing more popular. "They are
convenient, they are reliable, you
can put stuff in them... that's why
we have a bag!" says Watkins.
Tiny Bags
FASHION
FUNDAMENTALS
Looking to invest in a sure
thing? These are Watkins's
favourite timeless items
that won't go out of style
Statement
Sunglasses
"I am loving the
large Saint Laurent
sunglasses that are
trending right now,
but I had a similar
pair 20 years ago
when I was in
fashion school."
Burberry
Essential Trench
"This has been
Burberry's staple
piece for years—
in the last few
months I've gotten
compliments every
time I wear mine."
Chanel
Classic Flap Bags
"It's actually an investment
piece that you can add into your
wardrobe thanks to Chanel's
frequent price increases."
