BCBusiness

June 2024 – The Way We Work

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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38 B C B U S I N E S S . C A J U N E 2 0 24 in 2024 is tricky business, largely because many style experts consider trends them- selves to be a thing of the past. To the modern shopper, conscious consumerism is more important than fashion fads, and the second-hand retail industry is flourish- ing. According to ThredUp's 2024 Resale Report, the global second-hand apparel market is expected to reach US$350 billion by 2028—it's growing three times faster than the overall apparel market. And while thrift stores and flea mar- kets have always been an eco-conscious (and affordable) option for more frugal consumers, shopping second-hand is becoming more common in affluent com- munities, too. "A couple of years ago, the really wealthy wouldn't shop resale, because they wouldn't need to," says Court- ney Watkins, founder of Vancouver-based luxury designer resale store Mine & Yours. "But now it's seen as a smart choice, an environmentally conscious choice—there isn't much side-eye toward second-hand anymore." We asked Watkins what non-trend trends she's seeing in B.C.'s luxury resale market. Here's her insight on what's in and out. Writing a trend report Vintage Fashion "Consumers are now starting to really talk about how polluting fast fashion is for the environment," says Watkins. As a result, long-lasting vintage items are seeing a resurgence. If you haven't yet had the pleasure, allow us to introduce you to the "mob wife" aesthetic: a fur-embracing, animal-print-happy, large-sunglassed look that turns up its nose at minimal- ism. "Especially in Vancouver, we've been skewed toward a minimal- ist, athletic aesthetic, and now the pendulum has swung the other way," says Watkins. Fast Fashion

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