BCBusiness

May 2024 – Women of the Year

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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As a seasoned resident of the Fraser Valley, she brings in-depth regional under- standing to the table and has her finger on the pulse of opportunities to bring great projects to life. She thrives on creating and designing homes for the future that adopt the best trends from other regions. "I have so much pride and gratitude for being able to work with so many incredible clients who give back not only in the real estate industry but to the communities they build in," Reimer says. The Fraser Valley is expanding at light- ning speed and home seekers—especially those who appreciate abundant space and diverse options—are noticing. In response, developers are embracing the prevailing trend in amenity-rich projects designed to foster community and unity. "Many projects are incorporating outdoor BBQ or yoga space, rooftop patios, fitness, co-working spaces and multi-func- tion rooms," Reimer says. "These are smaller homes with great storage and efficiency, so it's the perfect combination of affordable home buying options, space and function." One landmark project she participated in is Pura by Adera, which showcases Adera's innovative SmartWood and is the first of its kind in the region. The project includes 12,000 square feet of wellness focused ame- nities and sets the tone and stage for mass timber and future sustainability initiatives in the Fraser Valley. Learn more about MLA Canada—a collaborative and customer-obsessed multidisciplinary real estate sales and marketing agency for a new generation of developers and homebuyers: mlacanada.com Connect: @MLACanada Created by Canada Wide Media in partnership with MLA Canada opportunity to assemble under-utilized properties or go up in height on properties that were previously heavily restricted." One of her favourite projects was Caban by Cressey, a building that features unpar- alleled craftsmanship and design in an ideal beachfront location. "Floor-to-ceiling windows to take in the stunning views and amenities that play into the four-season lifestyle the Okanagan offers," Musseau says. "It was an incredible success that sold out at record-breaking prices during the first weekend of launch." And as one would expect, Musseau's favourite way to spend a day in the Okana- gan: "Easy! A nice calm evening out on the boat enjoying a sunset surf and cocktail." Reimer leads with kind- ness and empathy, achieving a firm and fair approach that stresses the importance of team spirit at every oppor- tunity. "As a retired Olympic athlete, mentoring my team is a top priority for me," she says. "I strive to cultivate a culture of enjoyment be- cause we have the best role in development—linking homeowners with incredi- ble communities and home buyers." Reimer spends her free time as a busy mom of two between the local rink and the soccer pitch in Langley. INSPIRATION IN THE OKANAGAN There is something about new construction Taylor Musseau, EVP sales and marketing and managing director Okanagan, can't resist. "It's a privilege to work alongside our development partners from land acquisition all the way to when the building is complet- ed," she says. "I have a unique opportunity to be involved in every detail and support our clients in making key decisions that ultimately shape the project as a whole." Musseau specializes in sales and mar- keting of pre-construction multi-family developments, and she leads by example. "Empowering my team leads to better company culture," she says. "I endeavour to have low turnover and happy employees who are motivated to work on our projects, excited to be a part of them and enthusi- astic about contributing their ideas and experiences." UBC's second campus, under construc- tion in downtown Kelowna, is both an economic driver and a great opportunity for developers to add additional high-density housing in the downtown core. "Densification in general is a trend in our industry and our city," Musseau says. "The government is getting creative in how to add and approve additional density and how to streamline the process for devel- opers and builders. This provides greater Ashley Judd Brittany Reimer Taylor Musseau

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