With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.
Issue link: http://digital.canadawide.com/i/1518504
R eal estate in B.C. and the rest of Canada is constant and ever- changing, with current trends reflecting rising construction costs and municipal fees and dynamic shifts in federal, provincial and municipal policy— all of which influence project complexity, feasibility and timelines. "Escalating costs put additional pressure on affordability, which, when coupled with the recent high-interest rate environment for buyers, impacts transaction volume and intensifies competition within the industry," says Ashley Judd, EVP sales and market- ing for MLA in Metro Vancouver. "In these dynamic times, success hinges on strategic product positioning, timely market entry and tailored offerings." POWERING GROWTH IN METRO VANCOUVER Judd's superpower is leveraging these market conditions as opportunities. She and the Metro Vancouver team provide invalu- able advisory services that include deep insights into the competitive landscape, target market nuances and emerging buyer preferences. As an example, they recognize growing demand for sustainable and smart home features, community-centric develop- ments, amenity rich buildings and flexible living spaces conducive to remote work arrangements. "By delivering strategic product devel- opment, sales program recommendations and offering programs, we ensure our clients capitalize on market dynamics, and distinguish their projects amidst fierce competition. Judd has collaborated with exceptional developers and played a pivotal role in Three regions, three powerful real estate professionals at the top of their game Ashley Judd, Brittany Reimer and Taylor Musseau are leading exceptional teams in Metro Vancouver, Fraser Valley and the Okanagan, bringing experience and partnerships to every stage of the development lifecycle. S P O N S O R E D R E P O R T shaping numerous communities. Envisioning the perfect future landmark project, she sees a meticulously master-planned community that integrates mixed uses across multiple phases to transform the surrounding area, emphasizing residential living, essential services, green spaces and local businesses. She leads collaboratively and from the heart, emphasizing accountability, work ethic and empowering her team. "This approach helps me build cohesive teams that are committed to innovation, delivering results and creating exceptional experiences for our clients," she says. Judd splits her free time between staying active with her family in the city's landmark places like Pacific Spirit Park, Spanish Banks and the seawall, and their vacation property in Whistler. "We are so fortunate to live in such a beautiful city with the variety of natural surroundings, and we definitely take advan- tage of it," she says. CHANGING THE FRASER VALLEY'S FUTURE Brittany Reimer is creating new communi- ties for her kids' futures—and beyond. As EVP sales and marketing and managing director Fraser Valley, she is inspired by the ability to change the future of the real estate market and the home buying journey for her clients. "I can support our development partners by adding vision and creativity to programs throughout every stage of the development life cycle," she says.