BCB MayJune 2022_LR

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

Issue link: http://digital.canadawide.com/i/1468031

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Page 78 of 83

■ COLLECT THE WHOLE SET Blockchain is the new art gallery. Just ask Vancouver's WestCoastNFT, which has teamed up with the Hong Kong-based MetaArt Club, holder of nearly 10,000 NFT works by 35 digital artists. Buyers gain membership to the Metaverse Museum, and those with 20 pieces can turn them into one of 494 "Gold Rare" NFTs. For each of the latter, collectors earn "ArtMiles" they can exchange for artwork. ■ PLOT TWIST If they aren't making any more land, nobody told Vancouver- headquartered TerraZero. The self-described virtual real estate developer recently completed one of the first metaverse mortgages, on the Ethereum-based Decentraland platform. Even in the metaverse, the bank wins. The mortgage holder can use the digital property right away– to build on or to host a business, for example–but TerraZero owns the land NFT until the loan is paid off. ■ VIRTUALLY SOLD What is the metaverse without shopping? Simply Better Brands, a Vancouver-based outfit focused on what it calls plant-based, holistic wellness and lifestyle products for millennials and Gen Z, took the plunge by joining forces with metaverse player New Frontier Presents. Having gamified its CBD brand, PureKana Wellness, Simply Better plans to create other shopping experiences for virtual and augmented reality, tablet and mobile. £ ON T R E N D ACROSS THE METAVERSE As the latest tech buzzword wins converts, B.C. compa- nies join the digital gold rush by Rushmila Rahman BCBUSINESS.CA MAY/JUNE 2022 BCBUSINESS 79 GET A ONE-YEAR SUBSCRIPTION FOR ONE LOW PRICE! (six issues of the print and digital editions) THERE'S NO EASIER WAY TO STAY SMART, INFORMED AND AHEAD OF YOUR COMPETITION. LIKE US ON SUBSCRIBE NOW FOR $14 .95/ YEAR BCBUSINESS.CA / SPECIAL-SUBSCRIP TION-OFFER BCB_1/3sq_FillerAds.indd 1 9/8/21 10:05 PM Make your dona�on today: salva�onarmy.ca | 1-800-SAL-ARMY As we approach fire and flood season in Bri�sh Columbia our Emergency Disaster Services are ready to respond … and it is thanks to your ongoing support.

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