Mortgage Broker

Fall 2019

Mortgage Broker is the magazine of the Canadian Mortgage Brokers Association and showcases the multi-billion dollar mortgage-broking industry to all levels of government, associated organizations and other interested individuals.

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Page 27 of 31

28 | fall 2019 CMB MAGAZINE bestpractice amusement parks typically consider their patrons as customers. Patrons' needs are met by the fixed-form goods and services priced to sell. Where products or services need a lot of personalization and customization, patrons are oen thought of as clients. Closer professional relationships are built with clients over time. Businesses such as law offices, graphic design firms, talent agencies, accounting firms, health-care providers and mortgage brokerages offer ongoing advice and specialized solutions to clients. So a definition could be "customers buy S trictly defined, a customer is someone who buys goods or services from a store or business. e word "client" can also mean "customer" according to most dictionaries. But it has a separate definition when someone is receiving professional services. In business, the two terms are oen applied differently based on the types of relationships built. Customers could be one-time or repeat patrons, but generally lack loyalty to the company providing the products or services. Businesses such as retail stores, restaurants, service stations, supermarkets, banks and Get to know when one becomes the other, and what your responsibilities to them are BY MALCOLM ECCLES CLIENT VS. CUSTOMER

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