66 BCBusiness nOVEmBER 2018
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KnITTeD CORe
BrAnD rYu APPArel
lAunCheD 2015 in Vancouver
FounDer marcello Leone
AvAilABle Online and at four stores in Vancouver,
plus one in toronto. more opening soon in Etobicoke,
L.a. and new York
DesigneD For Women and men
FABriC Ethos structure knit features CorLayr
structure fabric made with a proprietary
3d knit technology that
combines two layers of
fabric with Lycra. the
result: a garment that
stretches horizontally and vertically, and is
light, comfortable and warm
Bestseller Ethos Crew ($137)
sweat Equity
Created in B.C., these activewear pieces won't let you down
in a workout, but you can sport them other places, too
by Aleena Deandra
faCtOid sOURCE: EditEd.COm
I N V E N T OR Y
(
quality time
)
A
lifestyle shift and the ascent of Lululemon created athleisure, a trend that has
reached beyond activewear's traditional market—those who exercise—and become
a culture in itself. Now, people wear yoga pants like they would jeans and will buy
anything with a stylized A logo on it. These four B.C.-based clothing makers focus on innova-
tive fabrics and functional designs that work as well in the ym as they do on the street. Here,
we highlight their top-selling garments and the fabric behind them.
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OCeAn POWeR
BrAnD strongBoDY APPArel
lAunCheD 2014 in Vancouver
FounDer meghan Conyers
AvAilABle Online and at select
retailers
DesigneD For men
FABriC nanoElite+, made by combin-
ing textiles with chitosan, a substance
derived from the shells of crustaceans
that is antimicrobial, eco-friendly and
non-toxic
Bestseller Pulse Elite Tee ($88)
eCO sTAnD
BrAnD inner Fire
lAunCheD 2012 in
new Westminster
FounDer Leah Emmott
AvAilABle Online and at select
retailers
DesigneD For Women and men
FABriC made from Bpa-free recycled water
bottles and eco-friendly water-based inks, it's
non-
fading and non-pilling, with an antimicrobial finish
and
spf 50 protection
Bestseller Woodland Legging ($94)
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nATURAL LIFT
BrAnD PuBliC MYth
lAunCheD 2007 in Vancouver
FounDer kerry pollock
AvAilABle Online and at select retailers
DesigneD For Women
FABriC Eco-conscious, biodegradable
bamboo material that is anti-bacterial,
anti-fungal and four times more
absorbent than cotton
Bestseller Bamboo Pocket
Leggings ($139)
THe PAsT TWO yeARs HAve
seen An InCReAse In ACTIve-
WeAR PRODUCTs WITH:
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90% 48% 36 %
ORGA NIC M ATE RI A LS ODOUR CONTROL MOIST URE W ICKING
