Mortgage Broker

CmB magazIne cmba-achc.ca spring 2018 | 25 ceochat a fierce battle for customers like never before. What's more, the competition is crazy intense. And that's the good news. Joking aside, I'd reinforce that we have super strong momentum, a clear strategy and the boldest leadership team and broker network in the business. I'm confident that terrific combination will allow us to continue our journey to differentiate, transform, grow and shine! CMB: as M3 heads into the second quarter and another busy mortgage season, what are you most proud of year to date? lB: ere's a few impressive milestones and wins this year. First and foremost, we successfully launched a brand new insurance division from scratch which is starting to gain traction as a valuable revenue add for our brokers. It's called Simplinsur in Canada and SimplAssur in Quebec. Around innovation, we recently launched our exciting prequalification tool. e terrific tool – the first of its kind to reach the market – is generating an abundance of quality leads for our brokers. In fact, our challenge now is to keep pace with the influx of leads in our pipeline. Lastly, on the technology side, we've launched a new version of our popular BOSS platform – the industry-leading broker platform in our space. In fact, I would be remiss not to mention that we already have 4,000 brokers actively leveraging the platform. We've added new features for a more seamless experience to the powerful broker platform, and I'm confident the new BOSS 5.0 will redefine the broker experience. So some great strides for us. CMB: lately, there's been a lot of competitor noise and positioning around market leadership in the non-bank mortgage origination space. What's your take on this? lB: We do live in exciting times. Quite funny that you're bringing this up. We're aware that the competition is trying to confuse brokers and it serves no one in this industry to distract. As I mentioned earlier, when we decided to bring Verico into the M3 family, not only did their philosophy and values mirror ours as an organization, but it allowed us to become the undisputed No. 1 in this space across Canada. is assertion is based on annual volumes and brokers. CMB: So, you are No. 1? lB: Absolutely! Having said that, what really matters to us is not being No. 1 just so we can say we're No. 1. It's more than just a fancy catchphrase. It's about having the size and scale to bring value to our brokers. Value means providing the best tools, the broadest suite of product offerings and strong rate-buying power to position our brokers as the consumer's best ally. Collaborating to win is built in our DNA. Because at the end of the day, do brokers really care about who is No. 1, or whether M3 has the extended reach to set them up for sustained success? And, based on the terrific engagement of our broker network, the answer in an overwhelming yes! CMB: anything to add before we go? lB: To move the needle and take your business from good to great… you've no choice but to shi gears from steady-as-she-goes to go-go. M3 has always lived by that mantra. And that's why we're No. 1. CMB: i want say thank you so much for taking the time today and wish you continued momentum in 2018. lB: Great talking to you. "staying a step ahead of the ever- changing consumer landscape is critical in this evolving ecosystem. "

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