A n A bbot sf or d indust rial of f ice
park anked by a diesel truck repair
shop, a towing company and a gran-
ite fabricator is hardly the place you'd
expect to nd some of the heaviest
hitters in music. Hang around awhile,
though, and you could glimpse
musicians with links to superstars
such as Jay-Z, Stevie Wonder and
Madonna stopping by a 7,500-square-
foot space here.
The draw? Drumeo: a small
Internet outt that, over the past six
years, has built itself into the most
popular destination for online drum
tutorials, many taught by world-
renowned masters of the kit.
On a recent visit, Drumeo's head-
quarters are buzzing with activity.
The large recording studio is live-
streaming a drum tutorial by Kyle
Radomsky, former touring musi-
cian and graduate of the Berklee
College of Music. By Radomsky's side
is Drumeo's community manager,
Dave Atkinson, moderating ques-
tions from students tuning in from
around the globe. Reuben Spyker,
drumming teacher and sta' mem-
ber, sits in the control room, cutting
between three cameras lming the
kit from di'erent angles. Jared Falk,
Drumeo's co-founder and
CEO, bops
along as Radomsky bangs out part of
a My Chemical Romance tune before
discussing techniques for avoiding
wrist pain. As the discussion drags
on, Falk apologizes. "Drummers are
geeks," he explains with a shrug.
Falk, a drumming instructor
himself, presides over this small
empire with the cheerfulness of
someone who can't quite believe
his luck. As the face of the company,
the 36-year-old is a xture in much
of Drumeo's content, from tutorials
to promotional spots. With his easy
smile and boyish, clean-cut charm,
it's not hard to picture Abbotsford-
raised Falk touring with a Christian
rock band, which he did back in
2002 with singer-son™writer Riley
Armstrong. He lasted four months
before deciding he wasn't meant for
life on the road.
junE 2018 BCBusiness 47
HiGH stickinG
Drumeo co-founder
and CEO Jared Falk
has always loved
drumming but didn't
enjoy the life of a
touring musician
