BCBusiness

34 BCBusiness march 2018 paUl Joseph Greenhill practised as a physician in Quebec, Ontario and B.C. before moving into technolo€y. From 2013ž14 she was chief medical o¡cer of Vancouver-based Medeo Virtual Care, the •rst direct-to- patient telehealth app in Canada, pur- chased by Kelowna-headquartered QHR Technologies Inc. in 2014. In 2011, Greenhill co-founded myBestHelper, a social network that matches families with caregivers, and three years later she created Littlecodr, a card game to introduce kids to coding. Careteam Technologies Inc., a platform that connects patients and caregivers to coordinate treatment, was launched in 2016 and went live in January. As for man- aging multiple ventures, she explains, "I have three children and I love them all dearly—they're di'erent stages, di'erent ages. So if I can cope with three kids, I can certainly cope with three businesses." A mentor and a judge in many hack- athons and startup weekends, she has received numerous awards, includ- ing Cartier Women's Initiative Awards laureate, WXN's Top 100 Most Power- ful Women in Canada and the Queen Elizabeth II Diamond Jubilee Medal. Greenhill had thought women's rights issues were a thing of the past until she began working. "As a woman, I had challenges in so many di'erent areas, anything from direct job execution to leadership positions to being taken seri- ously when I had new ideas," she recalls. She has learned to say, "Hi, I am Dr. Alexandra Greenhill" when intro- duced as "Alex" while male colleagues are called "Dr. So-and-so." "That little moment creates credibility and gravitas and makes the rest of the interventions in the conversation much more e'ective," Greenhill advises. "It doesn't o'end any- one when you do it, but it rea¡rms." If she notices a conference has no women speakers, she will send a polite email with suggestions. —F.S. hOW CAn We GeT mORe WOmen inTO sTem? from elementary school through to the work- place, there are moments that discourage women, greenhill says. to make progress, it's necessary to intervene at every level. Women need not only skills and training but also role models and working conditions to make them feel welcome. and per- ceptions about technology must change, greenhill argues: "anyone who does technology knows that it's all about creativity, it's language, it's collabora- tion, and it's actually fun." DeCisiOn AnALyTiCs JuDi hess CEO, Copperleaf Technologies Copperleaf Technologies Inc. provides decision analytics software to help utili- ties like Hydro-Québec, Iceland's Lands- virkjun Power Ltd. and Essential Ener€y in Australia manage critical infrastruc- ture. When Hess became CEO in 2009, Copperleaf had just one client (U.S. elec- tric power provider Duke Ener€y Corp.) and 27 sta' members. The company has grown to 35 major clients and expects to have at least 150 employees by the end of this month. Hess grew up in Toronto and gradu- ated from the University of Waterloo with an honours bachelor of mathematics and a minor in business administration from Wilfrid Laurier University. Fresh out of school in 1981, she was hired as a software engineer by Richmond-based global aerospace and information com- pany MacDonald Dettwiler and Associ- ates Ltd. In 1995, she moved to Creo Inc., a Burnaby-headquartered specialist in printing technolo€y, becoming president in 2002. When U.S.-based Eastman Kodak Co. bought Creo for US$1 billion in 2005, she was made a corporate o¡cer and VP of Eastman Kodak and appointed managing director of Kodak Canada two years later. Since Hess's arrival at Copperleaf, the number of female employees has risen MONEy MATTERS Lisa Shields, founder of Hyperwallet and Fi.Span, moved from fluid dynamics into fintech (profiled on p.40)

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