bcbusiness.ca march 2018 BCBusiness 27
Reading List
nourishment for the corporate
mind and soul
To Do
LET'S GET FRAnK:
canada's Mad Man of
Advertising
advertising legend frank
palmer has been featured
in numerous publications,
including on the september 1989 cover of
BCBusiness. palmer developed vancouver firm
palmer Jarvis
ddB in the 1970s, later merging it
with another agency to create what is now
ddB
canada group, where he has been chair and
ceo since 1998. langley author robin Brunet
explores what makes palmer tick, describing him
as a classic 1960s ad man who is still flourish-
ing in a technology-obsessed world. Douglas
& mcintyre 232 pages; $29.95, (hardcover);
douglas-mcintyre.com
On THE LInE: A History
of the British columbia
Labour Movement
B.c. labour unions have fought
for the rights of workers since
before confederation, estab-
lishing the eight-hour day,
the five-day workweek, paid
holidays and more. rod mickleburgh, former
labour reporter for the Vancouver Sun and
Province and now a senior writer with the Globe
and Mail, recounts the history of the province's
labour movement, illustrated with more than 200
archival photographs, and puts it in perspective.
harbour Publishing (available in April) 320
pages; $44.95 (hardcover); harbourpublishing.com
STORY DESIGn: The
creative Way to Innovate
after 20 years of writing and
directing documentaries for
discovery channel, denise
Withers earned an msc in
interactive arts and technology
from
sfU. she now runs a vancouver story
studio to help leaders in industry, government,
academia and non-profits solve problems. in this
book, aimed at small and medium-sized busi-
nesses, Withers explains how to discover and
develop new ideas; create and test solutions; and
plan and lead innovation projects. Page Two
strategies $23.78; (paperback); amazon.ca
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