tanya goehring; *soUrces: ppm vancoUver radio ratings, aUgUst 28–novemBer 27, 2017; nUmeris.ca march 2018 BCBusiness 15
T H E m o N T H Ly I N f o R m E R
tmı
"There have denitely been
moments in my career where
someone's mistaken me for the
executive assistant" –p.21
m A r C H 2 0 18
INSIDE
doggie style ... winning with the whitecaps ... Meeting magic ... Fun with fintech ... + more
I
t's business as usual at Round-
house Radio. Jody Vance is
taking calls on the #MeToo
movement, the conversation
turning to Louis CK and men
who masturbate in public. In the
lobby, local restaurateur and Top
Chef Canada alum Trevor Bird is
discussing the recipe he'll explain
on air with a producer, while
in smaller side studio, Minelle
house's
CEO and director of
programming is a commercial
radio stalwart whose resumé
includes executive roles at
CFOX
and Rock 101 in Vancouver, as
well as Toronto's
CHUMŠFM and
Q107. He was motivated to apply
for a Canadian Radio-television
and Telecommunications Com-
mission (
CRTC) licence by a 2012
Vancouver Foundation report
that concluded the city was an
isolating, disconnected place.
Shafer saw a hyper-local
station as an opportunity to
revisit what he calls an "old-
fashioned radio model" that
would focus on what mattered
to Vancouverites as a way to
Pump Up the Volume
mEDIA
STATE OF PLAY*
Mahtani, host of weekend show
Sense of Place, is pretaping inter-
views with guests. Roundhouse's
gritty urban location in Vancou-
ver's Downtown Eastside a—ords
a high-ceilinged warehouse that
easily holds the two dozen or so
full-time sta—, with room to grow.
Don Shafer, dressed in jeans
and a pink polo tee, is obviously
proud of his creation. Round-
roundhouse radio aims to make vancouver a better community.
after shaking off some early setbacks, can the city's newest
station spin that social mission into listeners and advertisers?
by Fiona Morrow
SERIOUS RADIO
Roundhouse CEO and
director of programming
Don Shafer broadcasts
local issues
20
number of radio
stations broadcasting
in vancouver
37.7%
audience share taken
by the top three sta-
tions
(cBc radio one,
Qm/fm, cknW)
6.2%
combined audience
share of the bottom
six
(tsn 1040, all time
favourites, praise fm,
all traffic 730,
tsn
1410, roundhouse
radio)
