BCBusiness

September 2017 How to Conquer the World

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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30 BCBUSINESS SEPTEMBER 2017 J ust o the Island Highway between Courtenay and Campbell River, surrounded by •elds of graz- ing horses and cattle, is the home of Atlas Manufactur- ing. The long, low building where the company makes its specialized drilling equip- ment looks like a hobbyist's machine shop. "The reason we don't put a sign out," says co-owner and operations manager David Freeman, "is that we don't want people stopping in and saying, 'Hey, can you weld up my boat trailer?' That's not what we do." What nine-person Atlas does is design and build innovative products that ship worldwide. Many of its patented designs stem from a speci•c kind of inquiry—someone con- tacts them for a piece of equipment that doesn't yet exist. The Merville-based business was born—and now thrives—through inven- tion. As a teenager, co-owner and president Ken Anderson worked on drilling rigs for a water-well company owned by his father, Vaughn. After a couple of decades driving pipe into the ground, Anderson started designing a new kind of casing ham- mer. "I think I was lazy, so I was trying to make the job easier," he recalls. His •rst casing hammer, a hydraulic machine de- signed for a cable tool drill, boosted his production by 100 per cent and used far less fuel than other models, Anderson says. There were already casing hammers for rotary drills, but they ran on air pressure, which is expen- sive to generate, and froze in cold climates. After starting by sell- ing to other water well drilling companies, Anderson promoted his device at a groundwater industry trade show in Las Vegas. Sales took o. The Andersons sold their water-well drilling business so they could focus on the casing hammer, founding Atlas Manufacturing in 1989. They soon acquired a patent on the mechanism that runs the hammer. From the beginning, well drilling for single-family homes drove their business. The company now makes seven mod- els, ranging in price from US$20,000 to US$65,000; the largest weighs about 3,200 kilograms. When the 2008¢09 •nancial crisis and the accompanying U.S. housing crash killed the demand for casing hammers, Anderson turned to another tool: the casing jack, which pulls pipe out of the ground. It was used to drill water wells, but more demand came from the oil and gas industry, for one-o designs. "We didn't invent the casing jack, but we developed a custom market," Anderson says. "You tell us what you want, and we'll build it." It proved an expedient model—they introduced the casing jack at trade shows, and the commissions came From the small Comox Valley community of Merville, Atlas Manufacturing builds custom drilling equipment used all over the world Well Connected LICENSED TO DRILL Ken Anderson with David Freeman, co- owner and manager of operations at Atlas Manufacturing

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