C R E A T E A L E G A C Y
S p e c i a l F e a t u r e
simply to retain key sta and keep the
lights burning.
United Way's main focuses are children,
poverty, building strong communities, and
helping seniors stay healthy and connected;
and with more than 170 community
partners, the Lower Mainland chapter
funds nearly 350 programs annually.
Unsurprisingly, United Way's
prominence and longevity is an asset
when it comes to legacy giving. "People
know we're always going to be around,"
says Bernard.
However, she concedes that more can be
done to promote legacy giving overall: "I truly
believe everyone should have a gift for charity
in their wills, especially at a time when
it's easier than ever to do so and so many
organizations are in need. For those curious
about us, it's as easy as picking up the phone
to learn more about what they can do."
For The Kids
The many charities bene‰tting children
are diverse, but they have one thing in
common: they help give young ones back
their childhood.
Such is the case with Variety—the
Victory Square Technologies founder and
CEO Shafin Diamond Tejani (centre-left)
met with Variety BC staff and grant recipi-
ent Kalenna (pictured here with her mother,
Natasha Golinsky); Tejani has commited
$500,000 in matching funds to the Variety
Kids Can campaign; (far right) Leaving a
legacy to Make-A-Wish will ensure more kids
like Moss have their wishes granted.
