BCBusiness

136 BCBUSINESS JULY/AUGUST 2017 "Let's take a look at some of the most pervasive consumer pain points in the industry and why they need to be corrected…" (Hungton Post, April 2016) A pain point is "something that annoys or causes a loss in productivity," according to the Urban Dictionary. "The New Science of Team Chemistry" in the March-April 2017 Harvard Business Review explains, "Often, the biggest pain points are in one-on-one relationships when oppo- site [work] styles collide," and a recent headline in Variety proclaims, "Pay TV's Pain Point Gets Worse: Cord-Cutting Sped Up in 2016". A pain point is a problem, but also an opportunity to devise a solution–which is why businesses should find out what's bothering their clients. pain•point JARGON WATCH [from Greek poine penalty + Latin punctum pricked] industries, such as aerospace and green technoloy. On the downside, this can result in a kind of moral hazard where the companies involved realize that their real clients are not those who buy the products but the o•cials who write the cheques. Their business becomes subsidy-seeking. Canadian cultural industries have long been placed in a di-erent category than more industrial concerns. They are treated rather like native €ora and fauna endangered by invasive species— small local amphibians elbowed out by massive transplanted bullfrogs. Cana- dian media and entertainment have been protected against the €ood tide of American popular culture through a mix of subsidy and regulation. (This magazine, for instance, bene†ts from protective tax regulations aimed at U.S. publishing giants.) CRTC Canadian content regulations for radio created a demand for Canadian music that led to a thriving and internationally successful music industry. Tele†lm Canada (originally known as the Canadian Film Development Corp.) was established in 1967 to help fund a domestic †lm industry and has been dol- ing out grants ever since. According to one local †lm producer, there was a time when you could make a decent living in the Canadian †lm business as a grant farmer. "The old development process put more focus on the idea than on the applicant's track record," he says. "This led to a lot of funding for people who didn't end up getting movies made." On the other hand, failure is part of developing a †lm industry. "Early in my career I got a lot of funding for proj- ects that didn't happen," the producer admits. "I'd like to think that those expe- riences taught me how to get movies made. But it doesn't change the fact that a lot of funding went into developing projects that went nowhere." Tele†lm took note. Several years ago it changed its funding guidelines, putting more emphasis on a proven abil- ity to get the job done. "This probably makes it harder for new talent to access money," the Vancouver-based producer says, "but it's a more practical approach." Canadian content regulations for radio, while not universally beloved, had an undeniable impact in creating a strong national music industry, and without subsidies. Unlike the CRTC, Tele†lm can't mandate a guaranteed number of screens for Canadian †lms. Radio is free, but movies cost money, and forcingœpeople to buy tickets for certain †lms isn't possible. Thus, Tele- †lm notwithstanding, the most e-ective initiatives for the Canadian †lm industry have come at the provincial level via tax breaks to attract foreign productions, such as the Film Incentive BC tax credit. Few would deny that the B.C. †lm industry is vibrant and o-ers employ- ment for thousands. And yet †lm tax credits amount to lost government revenue as surely as the money handed out to Bombardier. Is that a double stan- dard? Or just sensible stratey? is a quarterly health and wellness newsletter that provides your employees with the information they need to improve their health – on and off the job – on and off the job ANDREA BURGERS 604.473.0305 aburgers@canadawide.com Find out more... Are you investing in your employees health? print or digital versions available health? print or digital versions available wellness matters Photography: iStock (unless credited otherwise) 10 FAST FACTS Pairing for Healthy Habits Choices for healthy living • nutrition • tness • well-being • health I n a perfect world, healthy habits would come as second nature, but sometimes life gets in the way of our best intentions. "Most people don't lack motivation, but they often struggle with follow through," says Sharon Kelly, certied life coach at Successful Transitions in Nanaimo, B.C. So, given the limits of motivation, how can you form healthy habits that stick? To strengthen positive behaviour, try "pairing," an old concept that was recently popularized by Gretchen Rubin, a bestselling author who studies habits and happiness. The pairing strategy is essentially to link habits you enjoy with ones that are aspirational, like practicing gratitude while you drink your morning coffee, or exercising while you watch Netix. "The great thing about pairing is that you're linking a new behaviour to one that already exists, and that helps with follow through," Kelly tells Wellness Matters. "Pairing also cuts down on decision-making time, allowing us to get out of our heads and into action," she adds. To make pairing work for you, Kelly suggests exploring and challenging self- limiting beliefs, getting clear on how new habits will benet you and making incremental changes to start. For that extra level of accountability, Kelly recommends enlisting the support of a friend or an ally, such as a life coach. summer 2 017 1 The brain uses about 20 per cent of the oxygen used by the human body 2 Your heart beats over 100,000 times per day 3 Adult lungs have a surface area between 540 and 810 square feet 4 REM sleep makes up about 20 per cent of total sleep time and is often when you have your most vivid dreams 5 Infants blink only once or twice a minute, while adults average around 10 6 Similar to ngerprints, humans also have unique tongue prints 7 Antibiotics are only effective against bacteria, not viruses 8 It takes your body around 12 hours to completely digest food 9 Bacteria are extremely small and are made up of just one cell 10 In terms of DNA sequences, all humans are over 99 per cent similar to other humans Inside 2 5 Healthy Summer Treats 3 To Carb or Not to Carb? 4 Weightlifting for Beginners 7 Cultivate a Gratitude Practice That Sticks WM_Summer2017_GS.indd 1 2017-04-27 2:40 PM Healthy Employees have better concentration and lower stress wellness matters

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