contents
V O L U M E 4 5 N U M B E R 1
"I am a builder. I come
up with a plan and a
goal. I hire talent and
assemble a team, and I
raise capital" –p.40
33
B.C.'s Most
Inuential
Brands
In our fourth annual ranking, engage-
ment plays a key role in connecting with
consumers. Plus: How Best Buy, A&W and
White Spot strengthened their brands
by Nick Rockel, Marcie Good and
Christopher Donville
FEBRUARY 2017 BCBUSINESS 5
FEBRUA RY 2017
COVER AND ABOVE: PAUL JOSEPH; RIGHT: ADAM BLASBERG
The
Rainmaker
The UBC Thunderbirds football
team owes much of its recent
success to a revamp led by
businessman and ex-CFLer
David Sidoo by Kerry Banks
40
Angela Scardillo,
Best Buy Canada
