FEBRUARY 2017 BCBUSINESS 35 PHOTO: ADAM BLASBERG
UNDER THE
INFLUENCE
In this year's poll for the
B.C.'s Most Influential
Brands ranking, engage-
ment held the most overall
sway among Ipsos's five
drivers of influence. But
remember: all brands are
different. What powers
influence for one brand
may have little bearing on
another.
HOW OUR SURVEY
WORKED
• Ipsos evaluated a total
of 65 brands from
November 2 to 13, 2016
• Respondents were
British Columbians aged
18-plus and surveyed online;
Ipsos weighted data by age
and gender
• Each respondent was asked
to rate 10 brands randomly
• Roughly 200 respondents
rated each brand
L
ate last November, a video shot at a
Best Buy store in Halifax went big on
Twitter. The scene: staŠ lined up near
the front door, applauding, as dozens
of customers strolled in to kick off
Black Friday. That week on The Tonight
Show, host Jimmy Fallon used the foot-
age to illustrate the diŠerence between Amer-
icans and Canadians. After playing a clip of
a mob trampling fellow shoppers to snatch
Best Foot
Forward
Trust
22%
Engagement
36%
Leading
edge
25%
Corporate
citizenship
10%
Presence 7%
BURNABY-BASED ELECTRONICS
RETAILER BEST BUY CANADA
TURNED THE DEMISE OF
SUBSIDIARY FUTURE SHOP
INTO AN OPPORTUNITY FOR A
BRAND RECHARGE
NEW FUTURE
Angela Scardillo says
Best Buy Canada has
focused on helping
customers experience
technology
