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October 2016 Entrepreneur of the Year

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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84 BCBusiness OctOber 2016 That left about 3,000 units of market housing. "At the end of the day, the developer didn't have to unilaterally pay for and own the land upfront, but he got to bene"t from the proceeds," says Guslits, who is an architect by trade. "And because TCHC was willing to take some risk, [TCHC] got 40 to 60 per cent of pro"ts on market housing, depending on the phase. They used that pro"t to cross-subsidize the building of their social housing. And the more money made o‚ the market housing, the more money TCHC made to assist in rebuilding their promised subsi- dized housing." Occupancy of the new units started in May 2009. They've "nished three of the "ve phases, with completion on track for summer 2020 or 2021, according to Guslits. The last of the units will be the priciest since they've increased in value now that the loca- tion is desirable. "What doesn't work is to take poor people and put them on undesirable land," he says. "You don't give up the possibility that you have housing for low-income people in the heart of an upscale community. You will never get that back again. So hang onto it, and develop it in a creative fashion." He concedes that Vancouver has a di‚erent set of problems from most cit- ies, due to its world-class land values. "That being said, I guess the decision the government has to make is: Is it going to use its assets, like land, to be a catalyst for revenues—or is it going to use it as a catalyst for change?" ■ "what doesn't work is to take poor people and put them on undesirable land. You don't give up the pos- sibility that you have housing for low-income people in the heart of an upscale commu- nity. You will never get that back again" – Mark Guslits, former development officer, Toronto Community Housing Corporation

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