Created by dueCk gm to salute b.C.'s entrepreneurs
DRIVING B.C.
FORWARD
Through this 12-part series Dueck GM salutes B.C.'s entrepreneurs
who are driving growth and innovation in the local business
community. This month's driving force is Canadian entertainment
industry icon and philanthropist Bruce Allen.
F
or more than 39 years, Bruce Allen
has been a cornerstone in the Cana-
dian entertainment industry, not only
guiding the careers of musicians,
producers and sports gures, but also as
radio host of Reality Check on
CKNW
since November 2013. Due to Allen's
shrewd judgment of talent, he has become
one of the most powerful managers in
North America, with an impressive client
list that includes Michael Bublé, Jann
Arden and Bryan Adams. Well-known in
his home city of Vancouver for his civic
engagement, Allen has raised money for a
variety of causes. His impact on the enter-
tainment industry and community at large
has been on both a national and interna-
tional level, earning
him a long list of
awards including
the 2012
Queen Elizabeth
II Diamond Jubilee
Medal.
What's your favourite car?
My all-time favourite car is the Corvette.
It's a vehicle that offers great pedigree, is
reliable and has great performance. Dueck's
owner, Moray Keith, and I are each looking
at purchasing new Corvettes from the fac-
tory in Bowling Green, KY.
Why did you choose Dueck GM?
I've been with them since they were on
Broadway. Their service is above and
beyond, and they treat me so well.
What are your three must-have items
for any road trip?
The rst is a well-worn sweatshirt that I
can throw on and relax in while I drive.
The second is a towel so I can drive and
eat, and the last item is my
VPD sunglasses.
What's do you listen to while driving?
I listen to Sirius channels 5 and 19, and
lately Nathaniel Rateliff & The Night
Sweats and Leon Bridges.
What excites you the most about the
future of your industry?
Nothing. I was in the heyday of the busi-
ness. Now it's all corporate. Financially, the
record companies have not treated us fairly
regarding the new ways people consume
music, and there are no signs of that being
corrected. I worry about young artists.
Where will they be when they are 50? There
is not a lot of artist loyalty these days.
How did you find Michael Bublé?
David Foster was making a record with him
and said he needed a manager. I heard the
music and I was in. How could you not be?
What charity is closest to your heart
and why did you get involved?
Kids Up Front. I believe getting young
people interested in sports or the arts can
change their lives. It's great to see their
eyes light up when they are at a game, a
concert or a play—pure wonderment.
What can the community do to join
you in supporting the cause?
Can't attend a game, concert or a theatrical
event? Don't let the tickets go to waste! I
guarantee you that Kids Up Front will put
them in the hands of young people that
would be thrilled to use them.
Y
Visit dueckgm.com to find a dealership near you @dueckgm dueckautogroup @dueckgm
Bruce Allen
Focused,
determined and
passionate, it's
no surprise Bruce
Allen is a Canadian
success story
PRESENTED BY Dueck GM
P R O M O T E D C O N T E N T
W To read the full Q&A with Bruce head to
BCBusiness.ca/DueckGM/Bruce-Allen
top:
a
da
m
bl
asberg
