BCBusiness

June 2016 The Commuting Issue

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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18 BCBusiness JUNE 2016 Drink Up T h e M a t r i x For those seeking a sip of something crafty, there's a new brew in town by Jacob Parry B rewers in B.C. need only look over yonder at Washington State and Oregon to spot the next big thing in brewing—and it has nothing to do with beer. While still in the shadow of B.C.'s $73-million craft beer industry, B.C.'s nascent cider sector—an estimated $2-million industry—is on a streak. In 2012, Sea Cider was the only cidery to use B.C. apples that was up and running in the province, but by 2016 there were seven operating and another dozen in the process of starting up, according to the Northwest Cider Association. But local cidermakers are hampered by a regulatory scheme that treats craft cider like wine (with much higher markups per bottle than beer) and a consumer that has trouble di‰erentiating craft cider from the mass-market coolers, like Okanagan Cider and Grower's, which mix in sugar, water, apple concentrate and grain spirits. WHAT YOU NEED WHAT YOU'LL PAY WHAT THE BC LIQUOR DISTRIBUTION BOARD TAKES SIZE OF CRAFT MARKET IN B.C. NUMBER OF SELF- IDENTIFIED CRAFT PRODUCERS IN B.C. 130 7 The Need for Mead One of the oldest beverages known to mankind, mead is a sweet and almost milky beer-like drink made of honey—and like cider it's staging a revival, if a more modest one TOP-SELLING MEAD: Meadow Vista Honey Wine Ostara from Kelowna, selling for $21.49 a bottle CRAFT BEER Grain, hops, yeast B.C. Tree Fruits Broken Ladder cider: $10.99 for a four-pack Gypsy Tears Ruby Ale: $11.49 for a six-pack $4.71 or a 74 to 78 per cent markup < 2% of all cider and cooler sales $1.32 or a 12 to 14 per cent markup 22% of all beer sales 6 meaderies in B.C. Grain, hops, yeast Grain, hops, yeast Whole apples, fermented–no sugar, grain spirits or juice concentrate added CRAFT CIDER

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