BCBusiness

40 BCBusiness april 2016 THE STORY: Growing up a Lenarduzzi in North Vancouver, thinking big came easy. "My dad chased his dreams from Grade 10 onwards," Sunny Lenarduzzi says of her famous father, Bob, a high school dropout who moved from Vancouver to England to pursue a career in soc- cer. "I remember seeing him every day dedicated to what he did, taking huge risks." Lenarduzzi ditched a promising career in broadcasting at Rogers and struck out on her own as a social media consultant at age 21–back when Facebook was still limited to elite col- lege kids and Twitter was in its infancy. In many ways she remains a traditional broadcaster, making narrated videos for clients on platforms such as Face- book and Twitter. In the early days of social media, business was slow–but recently Lenarduzzi signed a deal with Hootsuite to create a YouTube series in which she promotes the company's products. She has also done videos for restaurant chain Applebee's, spoken at NATO (where she gave insights on the use of video on social media) and consulted for private clients looking to boost their social media presence. MARKERS OF SUCCESS: In addition to her corporate work, Lenarduzzi has worked with the likes of Jay Baer, a New York Times best- selling author, and Vancouver interior designer Karla Dreyer. Between online courses, speaking engage- ments and consulting, Lenarduzzi estimates revenues in the six figures and says she hopes to break the $1-million mark in 2017. –Jacob Parry John James (JJ) Wilson head of Brand and co-founder, Kit and ace; co-founder, ride cycle club age: 27 THE STORY: The eldest of Lululemon founder Chip Wilson's ve sons, at the age of 10 JJ Wilson turned his parents' garage in Kitsilano into a clubhouse for a dozen kids devoted to making money through lemonade stands and car washes. Supplement- ing what he learned from the family business, he worked as a trend forecaster for Holt Renfrew while completing a commerce degree from Ryerson in Toronto. After stints with the Clinton Foundation in New York, Advent International in Boston and Wings + Horns menswear line in Vancouver, he returned to Lululemon to reset its menswear vision. In mid-2014, JJ and Shannon Wilson, his stepmother and Lululemon's rst designer, launched Kit and Ace. "What Shannon and I set out to do with Kit and Ace was nd that perfect blend between how you could take technical performance attri- butes and apply them to clothing for your real life." The day Kit and Ace opened, he also signed a lease for the rst Ride Cycle Club, a spin studio he co-founded. MARKERS OF SUCCESS: Since launching in 2014, Kit and Ace has opened 60 shops worldwide, with plans to open up to 30 more this year, and counts over 600 employees; in 2016, it will also introduce a technical silk and a swimwear line. Ride Cycle Club, meanwhile, will expand to Toronto this summer and is scouting new locations in Van- couver, Edmonton and Calgary. —Felicity Stone What's your favourite TV show and why? "Scandal. olivia pope. that is all" What's your favourite magazine? "T magazine, the New York Times publication, is one of my favourites. I love Cereal magazine as well, and Inventory magazine. It's a local magazine by some Vancouver boys" 30 under 30 sunny lenarduzzi ceo, sunnylenarduzzi.com (sunny d entertainment ltd.) age: 28

• Cover