32 BCBusiness february 2016
along the upper Peace and the Columbia
River, ooding entire river valleys with
their reservoirs. While these projects
created the power infrastructure that to
this day generates around half of B.C.'s
electricity, they also resulted in mass dis-
placement; those displaced in the north
included the Sekani First Nations, who
wouldn't receive recognition or compen-
sation until 1977—nearly two decades after
the W.A.C. Bennett dam was completed.
In response to the environmental
movement of the '70s and '80s—and then
the emerging body of treaty law—BC
Hydro became a lot more responsible.
"Social licence fundamentally comes
down to that basic level of trust that indi-
viduals have that your company is mak-
ing decisions based on the best interest
of the people who rely on it and can be
impacted by it," says Jessica McDonald,
CEO of BC Hydro, who started working
on the Site C —le during her days as one
of Gordon Campbell's deputy ministers.
When Site C consultation began in
2007, Hydro started with the mandate
Rank most infLUEntiaL infLUEnCE LovE infLUEnCE LovE
BRands sCoRE sCoRE Rank Rank
1 BC Hydro 387 154 1 4
2
Telus 336 144 2 6
3
save-on-Foods 296 171 3 1
4
YVR 275 161 4 3
5
Fortis BC 207 129 5 11
6
London Drugs 200 163 6 2
7
iCBC 200 109 7 22
8
Vancouver Canucks 199 129 8 12
9
WorksafeBC 184 102 9 30
10
MeC 172 118 10 15
11
TransLink 168 91 11 39
12
BC Ferries 167 111 12 20
13
BCAA 163 133 13 8
14
The Province 151 99 14 31
15
Thrifty Foods 145 114 15 17
16
White spot 136 132 16 9
17
The Vancouver sun 131 103 17 28
18
Pacific Blue Cross 124 106 18 25
19
Best Buy 123 125 19 14
20
A&W 123 141 20 7
21
Whistler Blackcomb 118 94 21 35
22
BCLC 115 112 22 18
23
Lululemon 105 77 23 51
24
Purdy's 100 146 24 5
25
Pharmasave 99 111 25 21
26
Kal Tire 98 103 26 26
27
Pne 95 112 27 19
28
Vancity 90 91 28 38
29
Chevron 86 108 29 23
30
Coast Capital savings 83 83 30 46
31
The Keg 83 127 31 13
32
BC Lions 75 88 32 41
33
nature's Path 72 107 33 24
