FEBRUARY 2016 BCBusiness 3
FEBRUA RY 2016
contents
v o l u m e 4 4 n u m b e r 2
The New
Face of
Philanthropy
It used to be that you could guess
who the big donors in B.C. were by a
look at the society pages or a list of
the province's wealthiest individuals.
But as Eric Peterson and Paul Myers
prove, that's no longer the case
by Anne Casselman and Marcie Good
"When people think of a
family foundation, it conjures
up a certain image, and we
pretty much defy that image...
The goal is to put the money
to work" –p.38
38
27
Most In•uential
Brands in B.C.
Our third annual ranking of B.C.'s top brands
shifts the focus from "brand love" to
"brand influence"—with surprising results
by Matt O'Grady and Jacob Parry
COVER: GRAnt CAllEGARI; ClOCkwIsE FROM tOP: GRAnt CAllEGARI; PAUl jOsEPh; tAnYA GOEhRInG
not the usual suspects
(From left) Eric Peterson and Paul
Myers are changing perceptions of
what it means to give in B.C.
taking thE Call
LGBTQ leaders
Stephanie Goodwin
and Dara Parker
credit Telus, one of
B.C.'s most influential
brands, for building
their organizations
