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February 2016 The New Face of Philanthrophy

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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bcbusiness.ca february 2016 BCBusiness 43 (the stewardship branch of the Heiltsuk First Nation, near Bella Bella), tells how Hakai's weather station, water sampling program and kelp research have led to more informed decision-making and planning for his department. "I think there's a lot of really good work that's tak- ing place between what we do and what they're doing," says Brown. Peterson himself is quick to disown any save-the-earth motives, arguing the institute is about providing good science and letting decision makers use it as they see t. Still, he takes evident pride in the catalytic role Hakai is playing in coastal science. "Monitoring our climate and keeping track of those changes is a hugely important thing for the human race," he says on the September voyage up to Calvert. "It's exceedingly important." Peterson–the eldest of four children but without any of his own—drily com- pares the purchase of Hakai Resort and the establishment of the institute to having o'spring: "Whether it was good or bad is irrelevant. You got them now. There's no turning back." From that point on, his nature must have taken over. "He's a person—and he's probably been this way since he was a child—who feels he just has to get on with things," says Munck, his wife of 35 years. His brother Chris Peterson, a consulting engineer in Victoria, puts it a di'erent way: "When he focuses on something, he's sort of unstoppable." Born in 1949 in Port Alberni to an architect father and social worker mother, Peterson knew even as a child that he wanted to be in science. By the time he graduated high school, the genetic code was just being cracked so he changed his university major from math to genetics, following his undergraduate degree with a master's in genetics at UBC. There he witnessed rsthand the value of pure research—science for science's sake—which remains the guiding force for Hakai's myriad science projects. Throughout his UBC days, Peterson would step away from school to travel and work stints in industrial settings—on a commercial shing boat, at a cannery, in a pulp mill, at a sawmill. Even now, Peterson is more comfortable in a blue- collar milieu—among people with "practi- cal skills," as he puts it. This might explain why other business magnate-turned- coastal-cause philanthropists demurred from commenting on his accomplish- ments for this prole. While aware of his work, they simply didn't know him well enough to comment—a testament to the fact that Peterson is more likely to be found ferrying sta' around Fitz Hugh Sound than hobnobbing in Vancouver. "I've very much told people like [our support sta'], 'Do not be intimidated by anyone that comes here —you are abso- lutely everyone's equal,'" says Peterson. Peterson—the eldest of four children but without any of his own—drily compares the purchase of Hakai Resort and the establishment of the institute to having o'- spring: "Whether it was good or bad is irrelevant. You got them now. There's no turning back"

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