BCBUSINESS.CA NOVEMBER 2015 BCBusiness 29
The Agenda
T o D o
GO
the frAnChiSe Show
What most franchisees like about
franchising is that it's a way to be
in business for themselves but not
by themselves, according to the
Canadian Franchise Association,
which produces this annual trade
show. And if you've already got a
business and want to know how to
franchise it, there is a one-day semi-
nar tackling just that the day after
the main event; it includes a resource
package, continental breakfast, light
lunch and two free tickets to the
franchise show, assuming you've
booked ahead of time.
Franchise show,
Vancouver Convention Centre,
november 7 and 8 $10; $5 off if you
preregister online; cfa.ca
How to Franchise Your Business,
Vancouver Convention Centre,
november 9, 9:30 a.m. to 3 p.m.
$125 for CFA members, $249 for
non-members; cfa.ca
PROTECT
mAnAging PrivACy
ComPLiAnCe
Offered annually by Toronto-based
Federated Press, which provides
information for senior business ex-
ecutives, lawyers and other profes-
sionals, this year's course includes
information on the latest government
privacy regulations, designing and
implementing a privacy compliance
program, legal risks associated with
employee surveillance and monitor-
ing, minimizing privacy exposure
in outsourcing relationships and
preventing ID theft. And in case you
still have a privacy breach, there is
a workshop on how to contain the
damage. Four seasons Hotel,
Vancouver, november 5 and 6
$1,975 (registration ends October 29);
federatedpress.com
DISCUSS
BC BUSineSS SUmmit 2015
What will happen to our provincial
economy over the next 20 years? To
mark the Business Council of BC's
50th anniversary, this summit, titled
"BC 2035: Forging British Columbia's
Future," kicks off a yearlong conver-
sation between
BCBC members and
the public about the future of B.C.'s
economy. Expect an audience that
includes senior business leaders,
elected and government officials
from the provincial, federal and
municipal governments, First
Nations leaders and thought leaders.
Vancouver Convention Centre,
november 19, 7:30 a.m. to noon
$299, bcbc.com
LEAD
oUr tUrn
Now Twitter's VP
of media, Kirstine
stewart is proof
that, yes, you
can succeed with
an English lit degree.
Fresh out of UofT in 1988, she got
a job as a "girl Friday" at Alliance
Atlantis films, worked her way up to
senior VP there and then became the
first woman and youngest person
ever to head
CBC's English service.
While Our Turn is aimed at women,
Stewart provides useful tips for
any current or aspiring business
leader in today's workplace plus an
insider look at the
CBC and Twitter.
Random House Canada $29.95
(hardcover); penguinrandomhouse.ca
STUDY
CUStomer ServiCe
exCeLLenCe (UBC)
This brand-new course from UBC's
Sauder School of Business promises
to teach you the essentials of de-
livering extraordinary customer
experiences. you will learn
how to figure out what
your customers expect,
acquire professional
attitudes and master the
five phases of customer
engagement (which are:
initial contact, assessment,
service delivery, negotiation and
follow up). sauder school of
Business, november 5 and 6
$1,495, sauder.ubc.ca
LEARN
the LASt miLe
The "last mile" is a
telecommunications
term that refers to
the end of the com-
munications process
where the message
is actually delivered to the recipient.
According to Rotman School of
Management marketing professor
Dilip Soman, most organizations
focus on the startup stage only to
fall back at the "last mile": the end
of the process where consumers
come to their website, store or sales
representatives and make a choice.
This book shows how to use insights
from behavioural science to close the
gap and provides practical tools for
overcoming common last-mile
difficulties. university of
Toronto Press $34.95 (hardcover);
utppublishing.com
HORTONIAN EMPIRE
Tim Hortons plans to open
up to 120 restaurants in the
UAE and wider Gulf region
by the end of 2015
Nourishment for the corporate mind and soul
