BCBusiness

istock All Bow to the Burpee! N u m e r o l o g y by Melissa Edwards That's how many certied Crosst studios there are in B.C., up from one just a decade ago. And despite the price (a monthly pass to Vancouver's Crossžt Uncivilized costs $260) and controversy around the safety of the tire-Ÿipping, box-jumping sport, that number will likely keep rising. Robynn Nierop, pro trainer coordinator for the national žtness education organization Canžtpro—which holds its annual Western conference for professional trainers in Vancouver this month—says žtness consumers are increasingly looking for "athletics over aesthetics," choosing competitive, high-intensity programs that "add toughness to their toolbox and show what they're capable of." Meanwhile, the intimate, club-like atmosphere that often accompanies Crossžt and other trends like spin cycling allows for smaller spaces and lower real estate costs, making them attractive to entrepreneur- ial trainers. "A smaller studio can be more economical and prožtable," says Nierop. NoVEMBER 2015 BCBusiness 19 How Canadians feel wHen asked to donate at tHe CasH register souRcE: chaRitaBlE DoNatioNs at cash REgistER, ipsos REiD aND puBlic iNc., JaNuaRy 2014 $299 100 10,000 "It's something that a lot of peo- ple are talking about and trying to get information on. At some point we will dive into it and see what more we can žnd, but… it'll be a struggle to get information." According to a 2013 survey by Ipsos Reid, most Canadians (62 per cent) oppose retailers asking them to donate to charity at the cash register, with almost two-thirds saying they've refused a request for donations. One of the biggest concerns for shoppers is what the retailer gives and gets. Ipsos found that 62 per cent said they'd be more likely to donate if they knew how the retailer was also contributing. Another concern about the POS donation method is who, if anyone, gets a tax credit. Although BC Liquor includes the donation amount on the sales receipt, "We are not a federally registered charity so we are not authorized to give tax receipts," explains April Kemick, commu- nications manager at BC LDB. "We would encourage, for example with the Red Cross, if a customer is looking for a tax receipt that they donate directly to the Red Cross." For those seeking greater transparency, Vancouver's Charitable Impact Foundation (Chimp) o§ers an easy way to donate and get a tax receipt. Chimp operates like a bank account in which you deposit funds online and receive an immediate tax credit. You then choose how much, and when, to donate from your account to any registered charity in Canada. 91 cost of one month of pole-dance fitness classes at Vancouver's tantra Fitness. Volts of electricity delivered to participants in the Electroshock therapy obstacle in Whistler's annual tough Mudder endurance race. 44% PRESSURED 10% EMBARRASSED 8% ANGRY 8% PLEASED 28% HAPPY TO HELP TIME FOR CHANGE? Most Canadians oppose charity donations at the cash register $299 cost of one month of pole-dance fitness classes at Vancouver's ta ta t ntra Fitness. 100 there are in B.C., up from one just a decade ago. And despite the price (a monthly pass to Vancouver's Crossžt Uncivilized costs $260) and controversy around the safety of the tire-Ÿipping, box-jumping sport, that number Number of 135-lb thrusters that must be completed (between rounds of burpees) in the "kalsu," considered one of the most difficult crossfit workouts.

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